Mgt/498
Competitive Advantages
Intro
Competitive Advantage
AAA One of the many reasons Riordan has a leading competitive edge on its competitors is its well thought out marketing plan. By having a strategic marketing plan, Riordan can continue to bring in consumers to help meet the company sales objectives. Riordan 's marketing plan consists of a breakdown of understanding it 's overall goals, and how the sales team will achieve these goals. The marketing strategy includes tactics on how the company will commit to ensuring that the products they offer are always in line with the company objectives and that they are what the consumers demand. It will focus on a strategy for pricing and how it can continue to …show more content…
keep products at the same price every year, and still be able to keep overhead costs low. The marketing strategy will also entail a strong earnings incentive for its employees to ensure motivation and loyalty.
Another competitive strategy that allows Riordan to stay in the lead is the continuous study of its markets and the flexibility to grow within the industry and geography. Riordan continues to focus most of its market profits on its already loyal consumers and studying the needs of these consumers. By doing so, Riordan can learn how these consumers move and change through time, anticipating any influences and changes this market might make.
Competitive Strategy
AAA
Sustainability and Innovation Giving a distinct product, Riordan can focus on a wide range of its market.
The strategy of operations of their product will give them long-term success for the goals that are in place. With the minimal advancements of the competitor’s that Riordan will have allows the company to ensure the roots deeper in the market. Riordan will have the means to give more variety of the product and specification to meet all of the customer’s needs. Having this ability will solidify the customer 's bond and relationship
Riordan Manufactures is a formidable company that deliver and products information technology which is very efficient. The Riordan use of the IT equipment allows all of the sections to communicate effectively which in return helps give the product in a prompt time. Having the IT gives the company a way to limit waste, increase quality and cut unnecessary spending.
The strategic plans for helping the company improve its information communicate because it is a imperative asset to the company’s success. With Riordan applying the use of the IT, also improves the performance in the processes that will help all section be efficient. The company also promotes the learner as being a level of training that can be applied in all of the
plants.
Global Market
AAA
Conclusion AAA
References