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Riverbank Zoo

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Riverbank Zoo
Vision of Riverbanks Zoological Park and Botanical Garden
Riverbanks Zoological Park and Botanical Garden’s vision is to be transforming into an exciting preservation and conservation center that will continue to further the evolution of superb zoo exhibitory.
Mission of Riverbanks Zoological Park and Botanical Garden
• To foster an appreciation and concern for all living things.
• To providing the highest standards of care for our animal and plant collection.
• To providing a diverse educational and high-quality recreational experience for all Riverbanks visitors.
• To providing all the resources at our disposal for the conservation of the earth’s flora and fauna.
• To provide financial assistance for conservation-oriented projects/programs that promotes preservation of the Earth’s biodiversity.

Riverbanks Zoological park and Botanical Garden’s mission is to foster an appreciation and concern for all living things and providing the highest standard s of care for our animal and plant collection(2), to providing a diverse educational and high-quality recreational experience for all Riverbanks visitors(1), to providing all the resources at our disposal for the conservation of the earth’s flora and fauna(3), and to provide financial assistance for conservation-oriented projects/programs that promote preservation of the Earth’s biodiversity(5).
1. Customer
2. Product and service
3. Market
4. Technology
5. Concern for survival, profitability, growth
6. Philosophy
7. Self-concept
8. Concern for public image
9. Concern for employee

Strategies of Riverbanks Zoological Park and Botanical Garden

Riverbanks Zoological Park and Botanical garden use the market penetration strategy. Market penetration strategy defines as a most common growth strategy is to focus on what you do best by emphasizing your current products in your current markets. This strategy is also called the concentrated growth strategy because you’re thoroughly developing and

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