Robert Cialdini's Principle Of Persuasion
Robert Cialdini, well known social psychologist came up with the six powerful principles of persuasion which can enable one to attain the goal of persuading while communicating effectively and efficiently. They have been explained in brief below.
Principle of Reciprocity
It is often said that what you give is what you get. This old saying explains the principle of reciprocity. When one gives something to another, the receiver feels this natural obligation to return the same back. It is similar to the concept of "be the change you want to see" in the sense that in order to influence or persuade a difference in our lives, we need to be the first one to start it by giving something to the world as per our abilities. We may feel obligated …show more content…
Here the principle of scarcity is applied to attract customers and sell faster. By hinting to the customers that only a limited supply of this particular special edition book exists, they make sure the demand is large enough to clear out their stocks. By constantly reminding them that a particular product will be in stocks for only a few months one can urge them to make the decision of buying …show more content…
With the passage of time, they began to like me (principle of liking) more and often asked me about the brands and products I personally preferred. Later on, I told them about this small family business of mine of making art and paintings. After seeing soft-copy of a few of my art works on my device, they appreciated my talent and suggested they might buy some after checking my website. I told them that each of the paintings is exquisite and unique, thus, they must be the first one to order so as to own it (principle of scarcity); Furthermore I gave them a coupon code to get 25 per cent discount on every painting they would purchase . After going through my social media accounts, they were astonished to see my paintings being showcased at this National Art Gallery which showcases the best art throughout the nation (principle of authority) and a few of them could not hold their excitement and instantly ordered on my website. Others read the testimonials of well-known people on my website (principle of consensus) and were convinced of my art being unique. One of my close colleagues wanted to ask his companion which one out of the two paintings chosen by him would be preferred by her, I sent him an email ensuring that I'd keep both the paintings on hold till he made the
Principle of Reciprocity
It is often said that what you give is what you get. This old saying explains the principle of reciprocity. When one gives something to another, the receiver feels this natural obligation to return the same back. It is similar to the concept of "be the change you want to see" in the sense that in order to influence or persuade a difference in our lives, we need to be the first one to start it by giving something to the world as per our abilities. We may feel obligated …show more content…
Here the principle of scarcity is applied to attract customers and sell faster. By hinting to the customers that only a limited supply of this particular special edition book exists, they make sure the demand is large enough to clear out their stocks. By constantly reminding them that a particular product will be in stocks for only a few months one can urge them to make the decision of buying …show more content…
With the passage of time, they began to like me (principle of liking) more and often asked me about the brands and products I personally preferred. Later on, I told them about this small family business of mine of making art and paintings. After seeing soft-copy of a few of my art works on my device, they appreciated my talent and suggested they might buy some after checking my website. I told them that each of the paintings is exquisite and unique, thus, they must be the first one to order so as to own it (principle of scarcity); Furthermore I gave them a coupon code to get 25 per cent discount on every painting they would purchase . After going through my social media accounts, they were astonished to see my paintings being showcased at this National Art Gallery which showcases the best art throughout the nation (principle of authority) and a few of them could not hold their excitement and instantly ordered on my website. Others read the testimonials of well-known people on my website (principle of consensus) and were convinced of my art being unique. One of my close colleagues wanted to ask his companion which one out of the two paintings chosen by him would be preferred by her, I sent him an email ensuring that I'd keep both the paintings on hold till he made the