The original problem definition of high taxation that faced the people gave way for a new market which was stormed by Robin Hood. Seemingly an unlawful act, his mission was to “steal from the rich, and give to the poor”. As he entered the market, he was faced with rivalry of the prince and the sheriff. Robin Hood and his band of Merry men stole from the rich and gave to the poor which is in actuality is entirely opposite to the actions of his rivals.
As Robin Hood entered the existing niche market he gained popularity and support amongst the common folk as he was supplying a unique good/service. He provides a free service to the poor after his operating expenses are accounted for. Also, the people had a preference for his product and tactics were not easily matched or copied by the competition. By obtaining this support, this strategy was to his advantage against Prince John and the sheriff. The opinion of numerous common folk would have persuaded Prince John to change the law of unfair taxation.
Robin quickly realized that there was little he could do himself; which led to development of the organization by stimulating human resources. He sought close allies who would follow his vision of vengeance for the sheriff and the prince. These men would act as direct subordinates, however as time progress, admittance was allowed with less scrutiny whereby the only determining factor was loyalty. He believed strength lay in numbers.
Robin implemented his strategy of ‘strength in numbers’ by seeking discipline from his band of men which ensured unity in the organization. This was achieved through a specific department within the organizational hierarchy. As a result they became more powerful in their battle against the sheriff. This forced the Merry Men to live outside the law which was also desired to gain