Role of Fate
Product Diversification Strategy of Unilever Bangladesh Ltd
Unilever Bangladesh limited tries to lead the market by enlarging the range of its products depending on the needs, wants and demand of the consumers. Thus it follows product diversification strategy to satisfy current customers and to retain potential customers in the long run. That is why it has classified its strategic business unit in the following sectors.
Strategic business unit (SBU):
1. Home care brands 2. Personal care brands 3. Food brands
1. Home care brands:
=> Surf Excel
Surf excel is the highest selling premium washing powder in Bangladesh. Over the last twenty years it has anticipated the changing washing needs of the Bangladeshi homemaker and constantly upgraded itself.
Surf excel is a champion of unleashing human potential. Consequently, it believes that children learn best when left to discover things on their own. For any consequential stains there is Surf excel. And because it takes only one minute for children to get dirty, Surf excel now removes tough stains like ink & shoe polish within one minute.
=> Vim Bar
The highly popular Vim Bar challenge campaign created quite a hype in households all over the country. Housewives were challenged that they have never before experienced such a quick and efficient cleaning effect on their kitchen utensils with any other product!
The Vim Bar, a revolutionary innovation for household products, brought together tradition and technology and came up with a dishwash in soap form. The Vim Bar is a powerful grease cutter that removes tough burnt marks easily. It is also suitable for all types of dishes and offers easy cleaning with a pleasing lemon fragrance.
=> Wheel
A dominant market leader in the detergent segment, Wheel Washing Powder is known for its great cleaning ability with minimum effort. The new formulation of Wheel Washing Powder is enhanced with the fragrance of thousand
Unilever Bangladesh limited tries to lead the market by enlarging the range of its products depending on the needs, wants and demand of the consumers. Thus it follows product diversification strategy to satisfy current customers and to retain potential customers in the long run. That is why it has classified its strategic business unit in the following sectors.
Strategic business unit (SBU):
1. Home care brands 2. Personal care brands 3. Food brands
1. Home care brands:
=> Surf Excel
Surf excel is the highest selling premium washing powder in Bangladesh. Over the last twenty years it has anticipated the changing washing needs of the Bangladeshi homemaker and constantly upgraded itself.
Surf excel is a champion of unleashing human potential. Consequently, it believes that children learn best when left to discover things on their own. For any consequential stains there is Surf excel. And because it takes only one minute for children to get dirty, Surf excel now removes tough stains like ink & shoe polish within one minute.
=> Vim Bar
The highly popular Vim Bar challenge campaign created quite a hype in households all over the country. Housewives were challenged that they have never before experienced such a quick and efficient cleaning effect on their kitchen utensils with any other product!
The Vim Bar, a revolutionary innovation for household products, brought together tradition and technology and came up with a dishwash in soap form. The Vim Bar is a powerful grease cutter that removes tough burnt marks easily. It is also suitable for all types of dishes and offers easy cleaning with a pleasing lemon fragrance.
=> Wheel
A dominant market leader in the detergent segment, Wheel Washing Powder is known for its great cleaning ability with minimum effort. The new formulation of Wheel Washing Powder is enhanced with the fragrance of thousand