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Importance of Advertising in Business by Felicia Greene, Demand Media
Businesses use advertising to accomplish varied goals, and companies place those ads in diverse media. Besides advertising products in traditional venues such as newspapers and general interest magazines, businesses advertise in media that reach specific markets. For example, a portable communications device is advertised on a social media site that reaches younger customers. Home furnishings and décor are advertised in a Home and Garden Show program guide. Effectively produced ads help to further business goals.
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When a business introduces a new product, advertising provides a means to make a large market aware of the product. Ads often focus on the product’s solution to a common problem, such as a new cell phone’s touted ability to solve the “dropped call” problem. In a very visual example, ads for an anti-frizz hair treatment can show “before and after” photographs to illustrate the product’s effectiveness.
Product Sale Events
Advertising provides an effective way to inform the market about limited-time product sale events. Sale-based ads can be generated by local retail outlets, or can originate from the product’s national manufacturer. In many cases, the national manufacturer shares the cost of the ad with the local retailer. This type of advertising is called co-op advertising, and commonly uses manufacturer-supplied graphics and ad templates. The local retailer’s name appears as the local product outlet.
Related Reading: Small Business Advertising Advice
Product Differentiation
Businesses frequently use advertising to show how their product has more benefits, or is more effective, than similar competitors’
Businesses use advertising to accomplish varied goals, and companies place those ads in diverse media. Besides advertising products in traditional venues such as newspapers and general interest magazines, businesses advertise in media that reach specific markets. For example, a portable communications device is advertised on a social media site that reaches younger customers. Home furnishings and décor are advertised in a Home and Garden Show program guide. Effectively produced ads help to further business goals.
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Post Free Ads Online
It doesn't get 'Quikr' than this. Post your Ad in 30 seconds. Today! quikr.com / Classifieds Product Introduction
When a business introduces a new product, advertising provides a means to make a large market aware of the product. Ads often focus on the product’s solution to a common problem, such as a new cell phone’s touted ability to solve the “dropped call” problem. In a very visual example, ads for an anti-frizz hair treatment can show “before and after” photographs to illustrate the product’s effectiveness.
Product Sale Events
Advertising provides an effective way to inform the market about limited-time product sale events. Sale-based ads can be generated by local retail outlets, or can originate from the product’s national manufacturer. In many cases, the national manufacturer shares the cost of the ad with the local retailer. This type of advertising is called co-op advertising, and commonly uses manufacturer-supplied graphics and ad templates. The local retailer’s name appears as the local product outlet.
Related Reading: Small Business Advertising Advice
Product Differentiation
Businesses frequently use advertising to show how their product has more benefits, or is more effective, than similar competitors’