Old Spice Essay

The main purpose of an advertisement is to inform people about a product. Advertising is a method used to attract customers; it uses language in a form that addresses to specific customers. The addition of icons in an advertisement, permit corporations to influence customers to purchase their product. Using these methods can indicate the strengths and weaknesses of a product, and as a result, may influence customers’ decisions. Advertisements remind consumers about a brand, enabling businesses to set up their product in customers’ minds. Advertisements, each with distinct components, have the ability to promote the value of the brand to customer. The ideological meaning of Old Spice (2011) is to present the notion the every individual has a
The advertisement presents a man who has two distinct appearances; each reflecting how he sees himself on the outside (publicly) and in the inside (privately). The visual elements contained in the advertisement helps create a better understanding; it presents the main message clearly and with detail by illustrating the person’s hidden interests. The message in the advertisement is mainly for men, since they usually have a boring life due to the fact that they spend most of their time at work, or at school. Old Spice; however, seems to contain the cure for such men, since the products; body wash, colognes, and deodorant have the ability to change any man into a better man. Once these products are used, it enables men to discharge their hidden interests to become rock stars, and as a result, allow them to get any woman they desire. In fact, this advertisement does not only attract men, but it also attracts women. It is an indication to women that if they want their lives to have more entertainment when they are with their husbands or friends, then they should purchase this