Royal Enfield Report
PGP-HR
To devise and implement a strategy to enhance the sales
of
Royal Enfield Bikes
By Group 7
Submitted To
Prof. J.N. Godinho
December-2004
Document No.
Authorized By
Roll Nos.
Signature / Date
Int/01
Gaurav Kapil
Gulshan Chawla
Manasi Ghose
Neelesh Goyal
Shaveta Arora
04PGHR
04PGHR
04PGHR
04PGHR
04PGHR45
/13-Dec-2004
/13-Dec-2004
/13-Dec-2004
/13-Dec-2004
/13-DEc-2004
Acknowledgement
This project is aimed at understanding the Marketing Practices and implementation, through Royal Enfield bikes. The attempt has been to tie the various factors like Environment, Competitors and Consumers to understand the effectiveness of the present target market of the product. On the basis of the same, the Strengths, Weaknesses, Opportunities and Threats of/to Royal Enfield bikes have been identified. Also, an attempt to suggest some recommendations for increase in sales of the company’s bikes has been made. Several people have played a significant role towards the successful completion of this project work and the researchers extend their gratitude to them. A deep sense of gratitude is owed to Mr. J.N. Godinho, Professor, Management Development Institute, Gurgaon who extended support and assistance throughout the project duration. Needless to say, his knowledge and experience have served as a continuous source of encouragement and motivation. Without his invaluable support and guidance this project would not have been possible.
Also a note of thanks to the exclusive dealer of Royal Enfield bikes, Mr. Amit Chawla, who helped in understanding the sales and competition in the bike industry.
Finally a note of thanks is due to all those too many to single out by names, who have helped in no small measure by cooperating during the project and by providing constructive criticisms.
Group VII
Executive Summary
Computer hardware market is highly competitive and dynamic today, internationally. With strong players operating, the key
To devise and implement a strategy to enhance the sales
of
Royal Enfield Bikes
By Group 7
Submitted To
Prof. J.N. Godinho
December-2004
Document No.
Authorized By
Roll Nos.
Signature / Date
Int/01
Gaurav Kapil
Gulshan Chawla
Manasi Ghose
Neelesh Goyal
Shaveta Arora
04PGHR
04PGHR
04PGHR
04PGHR
04PGHR45
/13-Dec-2004
/13-Dec-2004
/13-Dec-2004
/13-Dec-2004
/13-DEc-2004
Acknowledgement
This project is aimed at understanding the Marketing Practices and implementation, through Royal Enfield bikes. The attempt has been to tie the various factors like Environment, Competitors and Consumers to understand the effectiveness of the present target market of the product. On the basis of the same, the Strengths, Weaknesses, Opportunities and Threats of/to Royal Enfield bikes have been identified. Also, an attempt to suggest some recommendations for increase in sales of the company’s bikes has been made. Several people have played a significant role towards the successful completion of this project work and the researchers extend their gratitude to them. A deep sense of gratitude is owed to Mr. J.N. Godinho, Professor, Management Development Institute, Gurgaon who extended support and assistance throughout the project duration. Needless to say, his knowledge and experience have served as a continuous source of encouragement and motivation. Without his invaluable support and guidance this project would not have been possible.
Also a note of thanks to the exclusive dealer of Royal Enfield bikes, Mr. Amit Chawla, who helped in understanding the sales and competition in the bike industry.
Finally a note of thanks is due to all those too many to single out by names, who have helped in no small measure by cooperating during the project and by providing constructive criticisms.
Group VII
Executive Summary
Computer hardware market is highly competitive and dynamic today, internationally. With strong players operating, the key
References: Textbooks: Marketing management by Philip Kotler Advertising and consume behavior by Sutherland & Sylvester Websites: www.hp.com www.canon.com www.samsung.com www.xerox.com Discussions with Business Development team at HP, Delhi based in Gurgaon (NCR).