Industry Analysis
Caitlin Meuser December 10, 2010
ENG 201 Prof. Merlin
Industry Analysis
The Computer Hardware industry is a growth industry that includes companies that design and manufacture personal and large-scale computers, as well as other information technology devices. The increased use of the Internet has led to increased growth and spending in this industry, and the computer hardware industry is projected to grow 8.4% between 2009 and 2014 (“Computer hardware industry,” 2010). With a promising future and strong supplier bargaining power, it is an intelligent strategic move for companies to enter the computer hardware industry.
Structure of the Industry The Computer Hardware industry is defined as an industry that includes companies that design and manufacture personal and large-scale computers, peripheral devices, data storage systems and networking equipment (“Computer hardware industry,” 2010). This U.S industry accounts for 32.8% of the global computer hardware market value. Widespread use of the Internet has stimulated demand for information technology (IT) products and services, resulting in increased spending. Currently, total spending on computer hardware represents one-fifth of the worldwide spending on information technology (“Industry profile,” 2010). The industry is broken down into three main segments: computers, peripherals and devices, and storage devices. The computers segment consists of desktops and laptops, while the peripherals and devices segment includes computer peripherals, PDAs, organizers, calculators and satellite navigation systems. The storage devices segment includes memory sticks, CD packs, hard disks and other data storage devices (“Computer hardware in the united states,” 2010).
Key Categories The
ENG 201 Prof. Merlin
Industry Analysis
The Computer Hardware industry is a growth industry that includes companies that design and manufacture personal and large-scale computers, as well as other information technology devices. The increased use of the Internet has led to increased growth and spending in this industry, and the computer hardware industry is projected to grow 8.4% between 2009 and 2014 (“Computer hardware industry,” 2010). With a promising future and strong supplier bargaining power, it is an intelligent strategic move for companies to enter the computer hardware industry.
Structure of the Industry The Computer Hardware industry is defined as an industry that includes companies that design and manufacture personal and large-scale computers, peripheral devices, data storage systems and networking equipment (“Computer hardware industry,” 2010). This U.S industry accounts for 32.8% of the global computer hardware market value. Widespread use of the Internet has stimulated demand for information technology (IT) products and services, resulting in increased spending. Currently, total spending on computer hardware represents one-fifth of the worldwide spending on information technology (“Industry profile,” 2010). The industry is broken down into three main segments: computers, peripherals and devices, and storage devices. The computers segment consists of desktops and laptops, while the peripherals and devices segment includes computer peripherals, PDAs, organizers, calculators and satellite navigation systems. The storage devices segment includes memory sticks, CD packs, hard disks and other data storage devices (“Computer hardware in the united states,” 2010).
Key Categories The
References: Computer hardware industry. (2010). Retrieved from http://www.bitpipe.com Apple Inc. company profile. (May 21, 2010). Datamonitor. Retrieved from http://web.ebscohost.com.rlib.pace.edu/bsi/resultsadvanced?vid=2&hid=14&sid= 40sessionmgr10&bquery=(Apple%2c+AND+Inc.)&bdata=JmRiPWJ1aCZ0eXBlPTEmc2l0ZT1ic2ktbGl2ZSZzY29wZT1zaXRl Computer hardware in the united states. (June 2010). Datamonitor. Retrieved from http://www.datamonitor.com Acer Inc. company profile. (September 9, 2010). Datamonitor. Retrieved from http://web.ebscohost.com.rlib.pace.edu/bsi/pdf?vid=4&hid=113&sid=b8b49604-028e- Hewlett-Packard company profile. (April 16, 2010). Datamonitor. Retrieved from http://web.ebscohost.com.rlib.pace.edu/bsi/pdf?vid=9&hid=113&sid=b8b49604-028e-