Rsm251 Final Exam
RSM251 SAMPLE EXAM QUESTIONS
Note: The following is designed to give you a sense of the types of questions you will encounter in your mid-term and final exams. Since this course is taught in multiple sections over the academic year, the exams are restricted and hence I cannot post entire past exams. When you read through this exam, keep in mind that cases, in-class slides and articles change from year to year, so you may see some questions about cases and materials that we will not cover this year.
TRUE-FALSE QUESTIONS (1 point per question; choose A: True or B: False)
1. According to the HBR article on “Pricing and the Psychology of Consumption,” one of the reasons why consumption can improve customer retention is that consumption …show more content…
The Internet can aid in market making
C. The Internet is a good medium for advertising
D. The Internet can increase price sensitivity
12. Which of the following statement is true about the CPM approach to pricing Internet advertising? A. CPM pricing does not create any incentives for better targeting
B. CPM stands for Clear Positioning Methods
C. CPM involves a flat annual fee
D. CPM pricing is a kind of access pricing model
13. What is the “chain ratio” method?
A. An approach to estimate market share
B. An approach to forecast demand
C. A tool to understand positioning strategies
D. A matrix that allows you to make the right pricing decision
14. Which of the following could a website like Facebook or LinkedIn do for community building? A. Redesign the website frequently
B. Add an e-commerce component
C. Recommend friends to existing users
D. All of the above
RSM251 Sample Exam Questions pg. 4
15-18. The following data is drawn from the Kingsford Charcoal case study and refers to two
(out of four) different pricing scenarios, and possible outcomes. The data are relevant to questions 53-56.
Pricing Scenario
Probability
Volume
Impact
(MSC)
Sales
Impact
($M)
Profit
Impact
($M)
75%
25%
-400
Note: The following is designed to give you a sense of the types of questions you will encounter in your mid-term and final exams. Since this course is taught in multiple sections over the academic year, the exams are restricted and hence I cannot post entire past exams. When you read through this exam, keep in mind that cases, in-class slides and articles change from year to year, so you may see some questions about cases and materials that we will not cover this year.
TRUE-FALSE QUESTIONS (1 point per question; choose A: True or B: False)
1. According to the HBR article on “Pricing and the Psychology of Consumption,” one of the reasons why consumption can improve customer retention is that consumption …show more content…
The Internet can aid in market making
C. The Internet is a good medium for advertising
D. The Internet can increase price sensitivity
12. Which of the following statement is true about the CPM approach to pricing Internet advertising? A. CPM pricing does not create any incentives for better targeting
B. CPM stands for Clear Positioning Methods
C. CPM involves a flat annual fee
D. CPM pricing is a kind of access pricing model
13. What is the “chain ratio” method?
A. An approach to estimate market share
B. An approach to forecast demand
C. A tool to understand positioning strategies
D. A matrix that allows you to make the right pricing decision
14. Which of the following could a website like Facebook or LinkedIn do for community building? A. Redesign the website frequently
B. Add an e-commerce component
C. Recommend friends to existing users
D. All of the above
RSM251 Sample Exam Questions pg. 4
15-18. The following data is drawn from the Kingsford Charcoal case study and refers to two
(out of four) different pricing scenarios, and possible outcomes. The data are relevant to questions 53-56.
Pricing Scenario
Probability
Volume
Impact
(MSC)
Sales
Impact
($M)
Profit
Impact
($M)
75%
25%
-400