Rubrics

UNIVERSITI TEKNOLOGI MARA

MARKETING COMMUNICATION (COM420)

INDIVIDUAL ASSIGNMENT RUBRIC

INSTRUCTIONS

1. This is an individual assignment. 2. Students are required to identify ONE local brand/product that they believe need to be rejuvenated, rebranded or improved in term of its’ promotional efforts. 3. Once identified, students need to do research/survey either through online, offline, interview, observation, etc to gather information/historical and current background of the chosen brand/product and its’ company. 4. Based on the information, students will develop a marketing plan for that particular brand/product. 5. The completed report should consists the following items and format: 1. Cover - UiTM Logo - Faculty - Subject Name (In full together with its code) - Title of the assignment [Individual Assignment + Marketing Plan for XXXX] - Students full name - Student ID - Lecturer’s full name - Submission date 2. Table of contents 3. Report Contents The Marketing Plan report shall consists the following details:

|No |Contents |% |
|1 |Introduction & History |4 |
| | | |
| |Introduction of the brand/product | |
| |The name | |
| |Functions | |
| |Market price (if product) | |
| |Where we can find