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Rural Marketing

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Rural Marketing
Research Abstracts on Rural Development
DWCRA
Nair, Tara S. (2000).
Towards mainstreaming poor women in development : the DWCRA experience in Gujarat. Ahmedabad : Gujarat Institute of Development Research. 72 p.
Key Words : 1.RURAL DEVELOPMENT 2.DWCRA 3.POOR WOMEN 4.RURAL WOMEN
5.MAINSTREAMING WOMEN 6.ROLE OF NGOS 7.ROLE OF VOLUNTARY
ORGANIZATIONS 8.PROBLEMS OF RURAL WOMEN 9.INCOME GENERATION 10.SELF
HELP GROUPS.
Abstract : During the Sixth Five Year Plan period (1982-83), development of women and children in rural areas (DWCRA) was launched with the primary objective of focusing attention on women of rural families, living below the poverty line. By the end of VIII Five Year Plan, the scheme had covered about 1.686 million poor women in rural areas. In Gujarat, DWCRA was launched in 1984 in two districts, Ahmedabad and Junagadh, and by VIII Plan period about Rs.74.1 million were spent in the State covering 61,000 poor women organized into 4300 groups. To assess the impact of
DWCRA Programme in Gujarat, partially structured questionnaire and open discussions were held. 91.28% DWCRA members ventured out alone while grazing only, 14.33% women visited district head quarters alone; this showed that women derived as much confidence in the company of fellow women, as in the presence of their husbands or other male relatives. Women were most ignorant about legal matters that concerned the economic sphere – the market site. There was a clear distinction between social and economic domains. About 15% women thought that they participated in important decision making like purchase of assets and sale or borrowing money. About 66% women felt that they did not face any problems. About
33% NGO supported groups chose embroidery as an income generating activity. Only
1.89% women members of NGO supported groups could make it to local political institutions like Gram Sabha or Gram Panchayat. About 27% women knew about the

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