Sab Progressive Movement
Business management 3.2 – SAB case study
Students were expected to write the theory since they need to apply it and use it to motivate for their application. This applies to all the questions. 1.1 Although the memo is in point system, it does not mean that students must answer in point form. If they do so, each point must be discussed in detail and not just copy and paste. They can also write in paragraph format. When they do so, they will tough on the points listed below. There must be an explanation of how each of the stated steeple factors affects SAB. Students must do so by referring to what is happening currently in SA that affects SAB. Some will appear in the case study and others, students will have to research. Please note I have only indicated those trends that affect SAB that I could remember. Students would list some that are not stated here. Please consider them.
Students must be able to discuss any five trends and apply them to SAB by indicating how they affect SAB. Each factor is worth 4 marks. There must be 2 marks for theory and 2 marks for application (20 marks)
Social/demographic factors: * Social/cultural forces – affect basic values, perceptions, preferences and behavior. * SA is a culturally diverse market with different cultures. This poses challenges for SA businesses * Each culture has individual beliefs, language, expectations, customs and worldview * Cultures are not homogenous – subcultures such as nationality, religion, population group geographic area * Demographic factors – size, structure and trends of a population – determine size of workforce and potential market size * Affect current and potential marketing strategy * Used to forecast growth and potential of existing products
How it affect SAB?
Some people go out to socialize with their peers over a beer drink. They also are into clubbing and do so over a beer. Some women are also getting into beer drinking resulting to SAB producing
Students were expected to write the theory since they need to apply it and use it to motivate for their application. This applies to all the questions. 1.1 Although the memo is in point system, it does not mean that students must answer in point form. If they do so, each point must be discussed in detail and not just copy and paste. They can also write in paragraph format. When they do so, they will tough on the points listed below. There must be an explanation of how each of the stated steeple factors affects SAB. Students must do so by referring to what is happening currently in SA that affects SAB. Some will appear in the case study and others, students will have to research. Please note I have only indicated those trends that affect SAB that I could remember. Students would list some that are not stated here. Please consider them.
Students must be able to discuss any five trends and apply them to SAB by indicating how they affect SAB. Each factor is worth 4 marks. There must be 2 marks for theory and 2 marks for application (20 marks)
Social/demographic factors: * Social/cultural forces – affect basic values, perceptions, preferences and behavior. * SA is a culturally diverse market with different cultures. This poses challenges for SA businesses * Each culture has individual beliefs, language, expectations, customs and worldview * Cultures are not homogenous – subcultures such as nationality, religion, population group geographic area * Demographic factors – size, structure and trends of a population – determine size of workforce and potential market size * Affect current and potential marketing strategy * Used to forecast growth and potential of existing products
How it affect SAB?
Some people go out to socialize with their peers over a beer drink. They also are into clubbing and do so over a beer. Some women are also getting into beer drinking resulting to SAB producing