saghir ahmad
Assignment on Principles and Practises of management
Submitted by:-
Zonunmawii
R/no.: 22
Regn no.: 11003689
Section: S1013
Introduction and Findings
Levi Strauss & Co. (LS&CO) is a private clothing company found in 1853 by Levi Strauss. The name of the company was named after the founder. It was in 1853 when Levi Strauss came from Buttenhiem , Franconia, (Kingdom of Bavaria) to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. Although the company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee ownership and a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews. It is a worldwide corporation organized into three main divisions Levis Strauss America (LSA), Levi Strauss Europe and Middle East and Africa (LSEMA). The company employs staff of approximately 10,500 people worldwide. Their main product is jeans and it experienced a huge growth from the early 1960s through the mid 1970s. Levis under the leadership of Jay Walter Haas Sr., Peter Haas Sr., Paul Glasco and George P. Simpkins Sr., expanded the firm's clothing line by adding new products like t-shirts, bags, belts, shoes and many more exciting things which makes the company grows faster and faster. Mr. Simpkins is credited with the company's record paced expansion of its manufacturing capacity from fewer than 16 plants to more than 63 plants in the United States from 1964 through 1974. Perhaps, most impressive work under Mr. Simpkins, Levis plants were perhaps the highest performing, best organized and cleanest textile facilities of their time. Levi Strauss sold his first jeans to gold miners during the California Gold Rush (which peaked in 1849), the manufacturing of
Submitted by:-
Zonunmawii
R/no.: 22
Regn no.: 11003689
Section: S1013
Introduction and Findings
Levi Strauss & Co. (LS&CO) is a private clothing company found in 1853 by Levi Strauss. The name of the company was named after the founder. It was in 1853 when Levi Strauss came from Buttenhiem , Franconia, (Kingdom of Bavaria) to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. Although the company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee ownership and a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews. It is a worldwide corporation organized into three main divisions Levis Strauss America (LSA), Levi Strauss Europe and Middle East and Africa (LSEMA). The company employs staff of approximately 10,500 people worldwide. Their main product is jeans and it experienced a huge growth from the early 1960s through the mid 1970s. Levis under the leadership of Jay Walter Haas Sr., Peter Haas Sr., Paul Glasco and George P. Simpkins Sr., expanded the firm's clothing line by adding new products like t-shirts, bags, belts, shoes and many more exciting things which makes the company grows faster and faster. Mr. Simpkins is credited with the company's record paced expansion of its manufacturing capacity from fewer than 16 plants to more than 63 plants in the United States from 1964 through 1974. Perhaps, most impressive work under Mr. Simpkins, Levis plants were perhaps the highest performing, best organized and cleanest textile facilities of their time. Levi Strauss sold his first jeans to gold miners during the California Gold Rush (which peaked in 1849), the manufacturing of