Salchester Case Study
Salchester Arts and Cultural Centre (SACC)
In the last six years Bernard has been able to establish the Theatre as the centre of a prosperous and exciting part of social and cultural life in Salchester. All the facilities of the old Theatre complex have been renovated and now house special rooms for music, theatre groups, a small coffee bar and a book shop. The main theatre has been extensively re-furnished and decorated.
The council have also made available the building next to the Theatre and this now has a restaurant, a wine-bar and an auditorium for diverse cultural activities and exhibitions. This new combination has been named as:
The Salchester Arts and Cultural Centre (SACC)
With its new name, the reputation of the SACC has grown and attracts customers and visitors from all the surrounding towns and villages and even attracts people from South London. In fact SACC is now the town’s foremost attraction and a very important source of employment.
Because of these developments, The Town Council have thought it necessary to create an Advisory Board to guide and promote the activities of SACC. They are to work closely with Bernard, the Director of SACC.
On the Advisory Board are two Town Councillors, the vice Chancellor of the local University, the CEO of the large electronics company, a representative of SACC’s Bank, 2 local media celebrities, the president of the local Chamber of Commerce and two representatives from the theatre. The board is there to represent the interests of the community and many members of the Board have already had good working relationships with Bernard.
During the 5 years since SACC was created, Bernard has successfully been able to 1. Extend the range of Theatre productions 2. Successfully create a strong business culture in the centre which has made the shops, exhibitions, theatre productions and other cultural events very successful and profitable. 3. Create very strong links with the University
In the last six years Bernard has been able to establish the Theatre as the centre of a prosperous and exciting part of social and cultural life in Salchester. All the facilities of the old Theatre complex have been renovated and now house special rooms for music, theatre groups, a small coffee bar and a book shop. The main theatre has been extensively re-furnished and decorated.
The council have also made available the building next to the Theatre and this now has a restaurant, a wine-bar and an auditorium for diverse cultural activities and exhibitions. This new combination has been named as:
The Salchester Arts and Cultural Centre (SACC)
With its new name, the reputation of the SACC has grown and attracts customers and visitors from all the surrounding towns and villages and even attracts people from South London. In fact SACC is now the town’s foremost attraction and a very important source of employment.
Because of these developments, The Town Council have thought it necessary to create an Advisory Board to guide and promote the activities of SACC. They are to work closely with Bernard, the Director of SACC.
On the Advisory Board are two Town Councillors, the vice Chancellor of the local University, the CEO of the large electronics company, a representative of SACC’s Bank, 2 local media celebrities, the president of the local Chamber of Commerce and two representatives from the theatre. The board is there to represent the interests of the community and many members of the Board have already had good working relationships with Bernard.
During the 5 years since SACC was created, Bernard has successfully been able to 1. Extend the range of Theatre productions 2. Successfully create a strong business culture in the centre which has made the shops, exhibitions, theatre productions and other cultural events very successful and profitable. 3. Create very strong links with the University