Sales Pattern Analysis of Television in India
ANALYSIS OF SALES PATTERN OF TELEVISIONS IN INDIA
Sagar Roongta, Yash Ambegaokar, MPSTME, Mumbai
ABSTRACT
Main objectives of the research are to understand the market of consumer electronics, mainly Televisions, what are the different technologies in the market and response of people towards it. There are essentially three market sectors i.e. Low Income, Middle Class and High Income Sector and the behaviour of each sector is different from one another. The data was collected from a sample of 7-8 shops in each category via a questionnaire following which an in-depth analysis was conducted. However various figures in sales representations are estimate as the scope for the market research was limited. The research paper shows how the sales of televisions vary across the three sectors based on their types, size and brands. The paper also brings to light the response of people towards the conventional technologies like Ultra Slim TVs and newer technologies like LED TVs. This research study highlights the priorities of each sector through consumer behaviour. It shows the thought process of the consumer behind the purchase of a simple commodity, like a Television.
INTRODUCTION
The television is one of the most important sources of information. It plays such a significant role in people‟s everyday lives that it‟s almost impossible to imagine how we would live if there were no TV. The main reason why so many people choose this means of getting information and entertainment is its simplicity and convenience. The television has now become an intricate part of our lives. There may be alternate methods to entertain oneself with the internet, or to get world news, but the television will still never go out of favour. In urban India, almost all households have at least one TV set, which speaks a lot about its reach. As the years progressed, we moved from the first black and white televisions in the 1930s to the first colour television in 1950s. Colour TV was a
Sagar Roongta, Yash Ambegaokar, MPSTME, Mumbai
ABSTRACT
Main objectives of the research are to understand the market of consumer electronics, mainly Televisions, what are the different technologies in the market and response of people towards it. There are essentially three market sectors i.e. Low Income, Middle Class and High Income Sector and the behaviour of each sector is different from one another. The data was collected from a sample of 7-8 shops in each category via a questionnaire following which an in-depth analysis was conducted. However various figures in sales representations are estimate as the scope for the market research was limited. The research paper shows how the sales of televisions vary across the three sectors based on their types, size and brands. The paper also brings to light the response of people towards the conventional technologies like Ultra Slim TVs and newer technologies like LED TVs. This research study highlights the priorities of each sector through consumer behaviour. It shows the thought process of the consumer behind the purchase of a simple commodity, like a Television.
INTRODUCTION
The television is one of the most important sources of information. It plays such a significant role in people‟s everyday lives that it‟s almost impossible to imagine how we would live if there were no TV. The main reason why so many people choose this means of getting information and entertainment is its simplicity and convenience. The television has now become an intricate part of our lives. There may be alternate methods to entertain oneself with the internet, or to get world news, but the television will still never go out of favour. In urban India, almost all households have at least one TV set, which speaks a lot about its reach. As the years progressed, we moved from the first black and white televisions in the 1930s to the first colour television in 1950s. Colour TV was a