Salesforce.com: The Emerging Social Enterprise
1 Why did Comcast join public social networks? What difference did it make for Comcast’s business? What might be the benefits for consumer?
Comcast:
Comcast Corporation is the largest mass media and communications company in the world by revenue. It is the largest cable company and home Internet service provider in the United States, and the nation's third largest home telephone service provider. Comcast provides cable television, broadband Internet, telephone service and in some areas home security (including burglar alarms, surveillance cameras, fire alarm systems and home automation) to both residential and commercial customers in 40 states and the District of Columbia.
Comcast joined public social networks because social media offers a two way interactive experience. Consumers of social media, unlike consumers of traditional media, can interact instantly and directly with either the originators or the authors of the proffered information. They can interact each other too. This interaction and cross communication that social media makes possible is precisely what makes social media so world changing.
What difference did it make for Comcast’s business?
Joining social media did have huge impact for Comcast‘s business Comcast and service are two words that have been closely aligned and analyzed. It has become a successful social enterprise by integrating social media and social computing tools into their enterprise. This system integrated the firm with its customers, suppliers and employees, resulting in a greater productivity, stronger brands, more innovation and faster time to market.
What might be the benefits for consumer?
The benefits for consumers could be the following-
It provides a comprehensive customer and collaboration relationship management. improved customer services under its "Internet Essentials" program Comcast offers low-cost internet service to families with children who qualify for free or reduced price school
Comcast:
Comcast Corporation is the largest mass media and communications company in the world by revenue. It is the largest cable company and home Internet service provider in the United States, and the nation's third largest home telephone service provider. Comcast provides cable television, broadband Internet, telephone service and in some areas home security (including burglar alarms, surveillance cameras, fire alarm systems and home automation) to both residential and commercial customers in 40 states and the District of Columbia.
Comcast joined public social networks because social media offers a two way interactive experience. Consumers of social media, unlike consumers of traditional media, can interact instantly and directly with either the originators or the authors of the proffered information. They can interact each other too. This interaction and cross communication that social media makes possible is precisely what makes social media so world changing.
What difference did it make for Comcast’s business?
Joining social media did have huge impact for Comcast‘s business Comcast and service are two words that have been closely aligned and analyzed. It has become a successful social enterprise by integrating social media and social computing tools into their enterprise. This system integrated the firm with its customers, suppliers and employees, resulting in a greater productivity, stronger brands, more innovation and faster time to market.
What might be the benefits for consumer?
The benefits for consumers could be the following-
It provides a comprehensive customer and collaboration relationship management. improved customer services under its "Internet Essentials" program Comcast offers low-cost internet service to families with children who qualify for free or reduced price school