Sample of Sony Swot
Question 1: Globalization brings a lot of chances for companies to expand its operation to capture more benefit, however, it also bring many challenges such as more competitors. Airline industry is an industry which has captured a lot of benefit from globalization, and AIRASIA is one of the most successful companies in the air industry. AIRASIA was founded by a government owned organization DRB-Hicom in 1993 and started operation on 18 November. However, it was not successful and fallen in heavily-indebted until the end of 2001 when AIRASIA was purchased by Tune Air Sdn Bhd for the token sum of one ringgit. With promotional fares low as RM1 (US $0.27), AIRASIA has turned profit in 2002, and since that time it became an award winning and the largest low cost carrier in Asia [1].
With the mission statement: * To be the best company to work for whereby employees are treated as part of a big family. * Create a globally recognized ASIAN brand. * To attain the lowest cost so that everyone can fly with AIRASIA * Maintain the highest quality product, embracing technology to reduce cost and enhance service levels [2].
Figure1: strategy[3]
And the suitable business-level strategies such as maximize shareholder’s value, safety, focus on customer’s need, operational excellent and management transparency, AIRASIA is more and more success in the airline industry. To maximize shareholder’s profit, AIRASIA has expanded its business reach within Asia by started it subsidiary in Thailand and launched international flight to Vietnam, Indonesia, Macao, China, Philippines, Cambodia.
However, low cost does not mean poor safety, so safety is one of most importance strategies of AIRASIA. Airline does not the same as other transportation such as car, when airline accident happen it usually more serious than other transportation accident, and the customer will not want to use the airline company which own poor safety. So to attract customers,
With the mission statement: * To be the best company to work for whereby employees are treated as part of a big family. * Create a globally recognized ASIAN brand. * To attain the lowest cost so that everyone can fly with AIRASIA * Maintain the highest quality product, embracing technology to reduce cost and enhance service levels [2].
Figure1: strategy[3]
And the suitable business-level strategies such as maximize shareholder’s value, safety, focus on customer’s need, operational excellent and management transparency, AIRASIA is more and more success in the airline industry. To maximize shareholder’s profit, AIRASIA has expanded its business reach within Asia by started it subsidiary in Thailand and launched international flight to Vietnam, Indonesia, Macao, China, Philippines, Cambodia.
However, low cost does not mean poor safety, so safety is one of most importance strategies of AIRASIA. Airline does not the same as other transportation such as car, when airline accident happen it usually more serious than other transportation accident, and the customer will not want to use the airline company which own poor safety. So to attract customers,
References: 1) http://en.wikipedia.org/wiki/AirAsia#Establishment 2) http://www.airasia.com/my/en/corporate/corporateprofile.html 3) http://www.airasia.com/my/en/corporate/irstrategy.html 4) http://www.docstoc.com/docs/22751459/Air-Asia-Business-Strategy 5) http://22.com.my/airasia/ 6) http://www.airasia.com/investor/vision1.shtm 7) http://financial-dictionary.thefreedictionary.com/Industry+Life+Cycle 8) http://www.valuebasedmanagement.net/methods_product_life_cycle.html 9) http://www.investopedia.com/terms/p/porter.asp 10) http://www.quickmba.com/strategy/porter.shtml