Sample Persuasive Message
Sample Persuasive Message
Judy Robertson
COMM 470
May 23, 2011
Dr. Janice Carter-Steward
Sample Persuasive Message
In this paper the subject to identify is three behaviors inherent in e-tailing, explain how each medium enables e-commerce, and analyze each behavior using the communication process. The three behaviors to be discussed are independent variables, intervening variables, and dependent variables.
Two types of independent variables are personal characteristics and environmental variables (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). Personal characteristics refer to the demographic factors, internal individual factors, and behavioral characteristics (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). Environmental refers to social, cultural, community, and other environmental variables such as available information, government regulations, legal constraints, and situational factors (Turban, King, McKay, Marshall, Lee, & Viehland, 2008).
Intervening variables controlled by vendors, as in pricing, advertising, branding, physical environment, and promotions. The physical environment includes in store displays, logistic support, technical support, and customer services all are important to the consumer (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). By showing a company’s product online for the consumer it fulfills the intervening variable.
The dependent variable is the buying decision, the consumer ask several questions such as, “How much to buy?” “Where to buy the product?” and “When to buy the product?” These decisions depend on the independent and intervening variables (Turban, King, McKay, Marshall, Lee, & Viehland, 2008).
By using personalization in e-commerce a company is referring to matching service, products, and advertising to individuals and their preferences based on what the company knows about the individual user (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). The three steps,
Judy Robertson
COMM 470
May 23, 2011
Dr. Janice Carter-Steward
Sample Persuasive Message
In this paper the subject to identify is three behaviors inherent in e-tailing, explain how each medium enables e-commerce, and analyze each behavior using the communication process. The three behaviors to be discussed are independent variables, intervening variables, and dependent variables.
Two types of independent variables are personal characteristics and environmental variables (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). Personal characteristics refer to the demographic factors, internal individual factors, and behavioral characteristics (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). Environmental refers to social, cultural, community, and other environmental variables such as available information, government regulations, legal constraints, and situational factors (Turban, King, McKay, Marshall, Lee, & Viehland, 2008).
Intervening variables controlled by vendors, as in pricing, advertising, branding, physical environment, and promotions. The physical environment includes in store displays, logistic support, technical support, and customer services all are important to the consumer (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). By showing a company’s product online for the consumer it fulfills the intervening variable.
The dependent variable is the buying decision, the consumer ask several questions such as, “How much to buy?” “Where to buy the product?” and “When to buy the product?” These decisions depend on the independent and intervening variables (Turban, King, McKay, Marshall, Lee, & Viehland, 2008).
By using personalization in e-commerce a company is referring to matching service, products, and advertising to individuals and their preferences based on what the company knows about the individual user (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). The three steps,
References: Internal Revenue Service (2011) Electronic Payment Options for Businesses and Individuals. Retrieved from http://www.irs.gov/efile/article/O,,id=101316,00.html Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008) Electronic Commerce 2008: A Managerial Perspective (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. University of Phoenix (2011) University of Phoenix Material: COMM470 Version 3 Appendix A Appendix A People are tired of mailing out checks to pay their taxes at the end of the year, One of the services that the Internal Revenue Service (IRS) has is electronic payment (e-pay), this service provides away for individuals and businesses to paying taxes via a credit or debit card. There are three providers for this service they are: Link2Gov Corporation, RBS World Pay Incorporation, and Official Payment Corporation. There are fees charged by the providers, a conformation is disclosed at the end of the phone or Internet transaction, the payment, and fees will show up on the taxpayer’s credit card or bank statement (Internal Revenue Service, 2011). Electronic payments (e-pay) are convenient, safe, and secure method for paying taxes or user fees. People just follow the instructions the Internal Revenue Service website gives and let their minds be at ease.