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Sample Process Analysis
Process Analysis and Improvement-­‐ NBC San Diego 25 May 2012

Inputs, Outputs and Key Steps

NBC San Diego is San Diego’s only Network Owned and Operated television station. Producing more than 25 hours a week of local news and information on-­‐air, NBC San Diego’s multi-­‐media platforms also extend to San Diego’s most visited broadcast station website, NBCSanDiego.com. In order to produce 25 hours of news and content, NBCSD uses a complicated process to plan, acquire, edit, and produce hours of edited video daily (figure 1).

Figure 1-­‐ Current Process (Map)

Stories are assigned in a meeting roughly 6 hours before the start of a newscast. Reporters and photographers (photog) are assigned to stories, but most often separately. A photog will shoot b-­‐roll1 and gather archive footage while a reporter makes calls and schedules interviews. The reporter and photog are then left to coordinate interviews, log video (a process in which the reporter selects the shots they want to use in their package), and finally the photog edits the footage together. At this point two key decisions are made; whether or not to go live from the location and how to get the

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