October 26, 2010
2011 Sales plan - Draft v1.0
Vision 3-5 years
To stay in the top 5 producers nationally, make Presidents Club every year. Produce $5M annually, earn $350K /year minimum
Mission
Every customer a strong reference
Objectives – 2011
1. Increase my sales from $1.5M to $3.0M
2. Open up minimum of 3 new major accounts, each with revenue potential of $1M each annually.
3. Increase number of active accounts from 50 to 70
Strategies
1. Lead my account team to sell at multiple levels in my top 10 target accounts
2. Cross sell our full range of product offerings through inviting prospects to visit current customers
3. Implement our contact system goals, maintain