Introducing alcohol to our customers at first was risky and we were not sure if they would approve it, but as you can see people love Starbucks Evenings and they like our alcohol beverages so we are more than sure that they will love our new line of signature drinks as well. We want to gain recognition for our coffee cocktails because we believe they will be awesome and have a really high demand. We believe that selling coffee cocktails will significantly increase our revenue since the price of the product is more expensive and demand is higher.
In case our customers will not approve it we will rethink our idea and put this menu in only locations where it has great popularity.
What if Sam’s Club does not want to supply us?
We believe Sam’s club will be more than happy to supply us with liquor because it will increase their revenue significantly and benefit …show more content…
There are plenty of companies that would be more than happy to make a contract with us.
What if prices on requested liquors rise dramatically?
There is always a treat of government regulations or holes in economy that could make prices on alcohol to rise; however, we are not scared of it because we believe that we will have a high enough demand to cover the change in price, it is proven by our price per earnings ratio.
Finance
Going through Starbuck’s annual reports, it is possible to analyze how our company has been financially performing by taking a closer look to our financial statements such as Income Statement and Balance Sheet.
The annual report shows important items that are key to help our managers to control our revenues and expenses and lead Starbucks through the most successful pathway. On the other hand, our annual reports provide all the information needed to our current and potential investors to be able to analyze our financial situation and invest capital in our