Samsung Product Promotion Strategy
Product Strategy
The product itself is the core of the brand equity, the design of a product able to fully meet the needs of the consumers, is a prerequisite for success in marketing. The design, manufacture, market, sales, transportation and services of product , contains a strong, powerful and unique brand associations.Be able to establish a positive brand image, especially the perceived quality of the product is extremely important brand association will often influence consumers' purchasing decisions. Samsung requirements of their own to create a world-class brand which attaches great importance to the quality of the product, which is mainly reflected in the following four areas:
1.High-quality products to establish a brand image, enhance brand value
Need high-quality first-class brand quality assurance, Samsung's leaders have long recognized that it put forward the idea of new operators in 1992, long Lee Kun-hee of Samsung Group firefly things Samsung started depending on the external heavy thinking"to attach importance to the quality and performance of the" re-examination ". Under the guidance of this concept, the Samsung pay close attention to the quality of the product are most concerned about.
Samsung phones, for example, in order to create high-quality brand, has been famous mobile phone incident '- Samsung fire burned 150,000 substandard phone.
And in order to create a perfect product, to seize the market of Motorola, Samsung phone was rigorously tested under a variety of harsh environments, and product is named Anycal l mean in any place and at any time can call the phone.
2.Perfect after-sales service
Samsung as the mobile phone sector, we have a perfect and good after-sales service.
When you walk into every Samsung service department, you will find where the service is really good.
The waiter always face with the emblem of laughs, beautiful attitude of consumers feel at home, which also reflects the culture and the corporate image of the Samsung
The product itself is the core of the brand equity, the design of a product able to fully meet the needs of the consumers, is a prerequisite for success in marketing. The design, manufacture, market, sales, transportation and services of product , contains a strong, powerful and unique brand associations.Be able to establish a positive brand image, especially the perceived quality of the product is extremely important brand association will often influence consumers' purchasing decisions. Samsung requirements of their own to create a world-class brand which attaches great importance to the quality of the product, which is mainly reflected in the following four areas:
1.High-quality products to establish a brand image, enhance brand value
Need high-quality first-class brand quality assurance, Samsung's leaders have long recognized that it put forward the idea of new operators in 1992, long Lee Kun-hee of Samsung Group firefly things Samsung started depending on the external heavy thinking"to attach importance to the quality and performance of the" re-examination ". Under the guidance of this concept, the Samsung pay close attention to the quality of the product are most concerned about.
Samsung phones, for example, in order to create high-quality brand, has been famous mobile phone incident '- Samsung fire burned 150,000 substandard phone.
And in order to create a perfect product, to seize the market of Motorola, Samsung phone was rigorously tested under a variety of harsh environments, and product is named Anycal l mean in any place and at any time can call the phone.
2.Perfect after-sales service
Samsung as the mobile phone sector, we have a perfect and good after-sales service.
When you walk into every Samsung service department, you will find where the service is really good.
The waiter always face with the emblem of laughs, beautiful attitude of consumers feel at home, which also reflects the culture and the corporate image of the Samsung