J.L.D - Samsung Smartphone Market
Smartphones are on the cutting edge of current technology. Firms are constantly competing in an effort to corner this market. Creators and innovators such as: HTC, Apple, and Samsung appear to be paving the way as consumers grapple over which product suits them the best. These companies battle constantly for market share whether it is on the ground of the consumer’s desires or in the court system with lawsuits. These smartphones are rapidly evolving into one in all personal computers with seemingly unlimited communication and organizational capabilities. One of the companies that will be the main focus of this paper is Samsung.
Although Samsung has a grip in many electronic markets including: televisions, appliances, personal computers, and more; the focus appears to be on their smartphone Galaxy series. There are many challenges that Samsung has faced and most likely will continue to face within this market. The current structure of this market lies in the overlapping of competition though oligopoly and monopolistic competition. Many companies share in this industry including: Apple, Motorola, Sony, Microsoft, LG, HTC, Nokia, Blackberry, Huawei, and more. This reflects the monopolistic competition border of the market structure. There are many competitors producing similar products within the market. However, the quality of smartphones being produced is extremely diverse with some products containing the appearance of innovative technology, but lacking the practicality and efficiency of the true smartphones. These upper echelon smartphones boast efficiency, speed, and diverse capabilities with the ability to deliver these assertions to the consumers. As previously stated these companies are: HTC, Apple, and Samsung. These three companies, and occasionally one or two more, form the oligopoly shaded area of the smartphone market as they pave the way of innovation. This dualistic
References: Colander, D. C. (2010). Economics (8th ed.). : McGraw-Hill. GSMARENA. (2013). Retrieved from http://www.gsmarena.com/samsung_i9500_galaxy_s4-5125.php