Sandeep Singh Cheema Amanpreet Singh Be
Marking criteria for Assignment 2
25%
Logical Argument
1 / 3 marks
Clarity of expression
0.5/ 2 marks
Interview Questions/Answers
6 / 10 marks
Market Segmentation Analysis
5 / 10 marks
Total
12.5 / 25 marks Pass
Comments:
Some good statistics provided but you needed to dwell more into the segments for example by finding out where are the international visitors form US, Europe and Chine are exactly coming from.
Segmentation start with a list of all the potential customers which then need to be further analysed and broken up in smaller segments (via Geographic, Demographic and other segmentations).
Once you are happy with the detail of your analysis and the segments are starting to get too small to be worth pursuing then you make the selection.
Once that is done you start to look at the characteristics of the segment/s chosen to see what they like and what they need. Once you have done that you can establish which medium is the best to use for reaching that particular segment. The activities should be designed to only target that segment for example by advertising in a TV program that most likely they will watch.
All this needs to be supported by statistics and presented in a clear and visually attractive format (for example by using Pie Charts as you will be displaying segments).
By now you should know that research and statistical data are fundamental for you plan and without it you are just taking a shot in the dark hoping to get lucky and not waste too much money in the process.
Executive summary is not a summary and you have missed a conclusion
SOUTHERN CROSS UNIVERSITY
ASSIGNMENT COVER SHEET
For use with online submission of assignments
Please complete all of the following details and then make this sheet the first page of each file of your assignment – do not send it as a separate document.
Your assignments must be submitted as either Word documents, text documents with .rtf extension or as .pdf documents. If you wish to submit in
25%
Logical Argument
1 / 3 marks
Clarity of expression
0.5/ 2 marks
Interview Questions/Answers
6 / 10 marks
Market Segmentation Analysis
5 / 10 marks
Total
12.5 / 25 marks Pass
Comments:
Some good statistics provided but you needed to dwell more into the segments for example by finding out where are the international visitors form US, Europe and Chine are exactly coming from.
Segmentation start with a list of all the potential customers which then need to be further analysed and broken up in smaller segments (via Geographic, Demographic and other segmentations).
Once you are happy with the detail of your analysis and the segments are starting to get too small to be worth pursuing then you make the selection.
Once that is done you start to look at the characteristics of the segment/s chosen to see what they like and what they need. Once you have done that you can establish which medium is the best to use for reaching that particular segment. The activities should be designed to only target that segment for example by advertising in a TV program that most likely they will watch.
All this needs to be supported by statistics and presented in a clear and visually attractive format (for example by using Pie Charts as you will be displaying segments).
By now you should know that research and statistical data are fundamental for you plan and without it you are just taking a shot in the dark hoping to get lucky and not waste too much money in the process.
Executive summary is not a summary and you have missed a conclusion
SOUTHERN CROSS UNIVERSITY
ASSIGNMENT COVER SHEET
For use with online submission of assignments
Please complete all of the following details and then make this sheet the first page of each file of your assignment – do not send it as a separate document.
Your assignments must be submitted as either Word documents, text documents with .rtf extension or as .pdf documents. If you wish to submit in