Sandy's Station Case Study
UNIVERSITY OF MELBOURNE STUDENTS’ ON-CAMPUS RETAIL FOOD SERVICES CONSUMPTION SURVEY INCLUDING OPINIONS ABOUT AND USE OF SANDY’S STATION
Brief summary of report findings
This study was an investigation of how University of Melbourne students view Sandy’s Station; how much and what Sandy’s Station items they purchase, and what constitutes Sandy’s Station’s University of Melbourne student target market.
A survey was conducted with a random sample of about 300 University of Melbourne students who filled out and submitted an Internet-based questionnaire.
The findings showed that about one-half of students buy something at Sandy’s Station each month, averaging 2.2 purchases there per week, spending about $5 per purchase and visiting in mid-morning,
Brief summary of report findings
This study was an investigation of how University of Melbourne students view Sandy’s Station; how much and what Sandy’s Station items they purchase, and what constitutes Sandy’s Station’s University of Melbourne student target market.
A survey was conducted with a random sample of about 300 University of Melbourne students who filled out and submitted an Internet-based questionnaire.
The findings showed that about one-half of students buy something at Sandy’s Station each month, averaging 2.2 purchases there per week, spending about $5 per purchase and visiting in mid-morning,