Contents
Saudi Arabia 2 1. Introduction 2 1.1 Part A 2 1.2 Political 3 1.3 Economic 4 1.4 Social 4 1.5 Technological 5 1.6 Critical and Current Issues 5 2. Part B 7 2.1 Technology 7 2.2 Health Industry 8 2.3 Education 9 2.4 Porters’ Five Forces 10 3. Part C 11 3.1 Business Culture 11 3.2 Consumer Culture 12 4.Part D 14 4.1 Conclusion 14 5. Recommendations 15 6.Bibliography 17 7. Appendices 19 Appendix 1: General information on Saudi Arabia 19 Appendix 2: PEST Analysis 20 Appendix 3 – Primary research, questions and answers 26
Saudi Arabia
1. Introduction
Saudi Arabia is an Islamic state based on principles prescribed by the Qur 'an (Islam 's Holy Book) and the Shari 'ah (Islamic law). It is located in southwest Asia, at the crossroads of Europe, Asia and Africa (See Appendix 1 – General facts on Saudi Arabia).
1.1 Part A
After conducting primary and secondary research it was found that Saudi Arabia, like all countries are affected by political and social issues (see Appendix 2 for a detailed PEST analysis on Saudi).
Political | Economic | * Employment Law * Environmental Policy * Funding and Investments * Tax * Monarchy | * Interest Rates * Fiscal Policy * Disposable income * Unemployment * Inflation low * Free market * Oligopoly/consumer and luxury goods | Social | Technological | * Religion * Immigration-high no of expats * Health * Living standards- high * The role of women * Education | * Large reserve of petrochemicals * Information technology- high demand, yet no local production * Technology Legislation * Innovation potential high- well educated work, investment opportunities. |
1.2 Political
Saudi Arabia is a monarchy based on Islam. The Saudi Labour Law is the primary source of employment law used in the kingdom. A comprehensive Saudi Arabian national environmental legislation was created in 2001. The kingdoms
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