Section A: Major Topics Covered
1. Company structure
2. Innovative Ideas
3. Obtaining investors
4. Company leadership
5. Decision making
Section B: Lessons Learned
1. Importance of a good Elevator Pitch – While persistence and ingenuity were also important factors in getting Savage Beast’s initial investment, the investor decided to invest after only ten minutes. This implies that Savage Beast had a strong elevator pitch that was both informative enough and interesting enough to hook an investor.
2. Defined roles – When everybody know what their role in the company entails, it makes for a well-oiled machine. When everybody has a job to do and everybody is open and understanding of the job decisions get made that are in the best interests of the company.
3. Sustainable plans – There are a lot of good ideas, but in order to be a successful company these ideas have to have long term footing. Without growth, the company will fail. For instance, if there is a music tool with a small music library, no one will invest.
4. Corporate decisions – It is important for everyone in upper management to be on the same page and to agree on company decisions. When the founders of a company are not in agreement the entire company suffers. In this case, I think one of them leaving was a good decision.
5. Redirection – Taking a step back and reassessing goals and options can be a huge turn around for a struggling company. There is no shame in stopping one failing strategy as long as the new strategy has purpose and direction.
Section C – Discussion Questions
1. Where exactly did Savage Beast go wrong? There was timing issues (the dot com crash), unsustainable goals, and corporate dissonance, but which were causes and which were effects?