The app enables use of MoreReward card’s online, whenever and wherever. In the same time, the card used through app does not work as effortlessly as the original one. As an illustration, if a customer would prefer to avoid lines and he or she decides to go into self-register point, it is not said that the barcode reader will recognize the online card as well than normal one. [4] In this point, a customer has to consider does he want to take that risk that she or he waits in a self-register line and the card does not work, or does he want to make sure that all available points to MoreReward’s account are maintained by using a normal cash register. During the considering, helping the customer could be problematic, or maybe impossible for a staff member despite of the fact that a customer may not feel satisfied. If a consumer decides to go a self-register point and the card works, it is great but not anything special. If the card does not work, a staff member has to use her or his abilities just to reach the normal service level instead of amazed service. That could be considered as a lacking use of resources and instead of unsettled process which need more often than not assistance, the process could be renewed with an improved online card. The improvement could encourage consumers to download the app and it could increase the user …show more content…
This is an issue that Save On Foods’ should really think about and do some changes to better please their customers. One option to solve this problem would be to organize trainings for employees and for example to create an appropriate reward system to raise employees customer service orientation. Employers should clearly make sure that every employee understands the importance of good customer service and that they really work hard to reach that goal. It is their job to make sure that customers get good service in every time they visit Save On Foods, not just