sbi po marketing
Q.1. Innovation in marketing is same as —————
(1) Abbreviation (2) Communication (3) Creativity (4) Aspiration (5) Research Work
Q.2. Effective Selling Skills depends on —————
(1) Number of languages known to the DSA
(2) Data on marketing staff
(3) Information regarding IT market
(4) Knowledge of related markets
(5) Ability to talk fast
Q.3. A Direct Selling Agent (DSA) is required to be adept in-
(1) Surrogate marketing (2) Training skills
(3) Communication skills (4) Market Research
(5) OTC Marketing
Q.4. Leads can be best sourced from______
(1 ) Foreign customers (2) Yellow pages
(3) Dictionary (4) List of vendors
(5) Local supply chains
Q.5. Value added services means_____
(1) Low Cost products (2) High cost products
(3) At par services (4) Additional services for the same cost
(5) Giving discounts
Q.6. Post-sales activities include______
(1) Sales presentation (2) Customer Feedback
(3) Customer identification (4) Customer apathy
(5) Product design
Q.7. The target market for Debit Cards is_____
(1) All existing account-holders (2) All agriculturists
(3) All DSAs (4) All vendors
(5) All outsourced agents.
Q.8. The competitive position of a company can be improved by —————
(1) increasing the selling price (2) reducing the margin
(3) ignoring competitors (4) increasing the cost price
(5) understanding and fulfilling customers' needs
Q.9. A good Brand can be built up by way of —————
(1) Customer grievances (2) Break-down of IT support
(3) Old age (4) Large number of products
(5) Consistent offering of good services
Q.10. The 'USP' of a product denotes ———
(1) Usefulness of the product (2) Drawbacks of a product
(3) Main functions (4) Number of allied products available
(5) High selling features of a product
Q.1. Marketing has taken a prominent position during the last decade due to-
(1) Increased competition (2) Better literacy rate
(3) Foreign compulsions (4) Government instructions
(5) Reserve Bank of India Policy
(1) Abbreviation (2) Communication (3) Creativity (4) Aspiration (5) Research Work
Q.2. Effective Selling Skills depends on —————
(1) Number of languages known to the DSA
(2) Data on marketing staff
(3) Information regarding IT market
(4) Knowledge of related markets
(5) Ability to talk fast
Q.3. A Direct Selling Agent (DSA) is required to be adept in-
(1) Surrogate marketing (2) Training skills
(3) Communication skills (4) Market Research
(5) OTC Marketing
Q.4. Leads can be best sourced from______
(1 ) Foreign customers (2) Yellow pages
(3) Dictionary (4) List of vendors
(5) Local supply chains
Q.5. Value added services means_____
(1) Low Cost products (2) High cost products
(3) At par services (4) Additional services for the same cost
(5) Giving discounts
Q.6. Post-sales activities include______
(1) Sales presentation (2) Customer Feedback
(3) Customer identification (4) Customer apathy
(5) Product design
Q.7. The target market for Debit Cards is_____
(1) All existing account-holders (2) All agriculturists
(3) All DSAs (4) All vendors
(5) All outsourced agents.
Q.8. The competitive position of a company can be improved by —————
(1) increasing the selling price (2) reducing the margin
(3) ignoring competitors (4) increasing the cost price
(5) understanding and fulfilling customers' needs
Q.9. A good Brand can be built up by way of —————
(1) Customer grievances (2) Break-down of IT support
(3) Old age (4) Large number of products
(5) Consistent offering of good services
Q.10. The 'USP' of a product denotes ———
(1) Usefulness of the product (2) Drawbacks of a product
(3) Main functions (4) Number of allied products available
(5) High selling features of a product
Q.1. Marketing has taken a prominent position during the last decade due to-
(1) Increased competition (2) Better literacy rate
(3) Foreign compulsions (4) Government instructions
(5) Reserve Bank of India Policy