Robert Alan Black, Ph.D., CSP Cre8ng People, Places & Possibilities alan@cre8ng.com http://www.cre8ng.com 706-353-3387
Divergent & Convergent
Sample Forced Relationships
This is an idea generating technique that appears in many books about creative thinking and creative thinking or innovation tools. First Step choose something totally unrelated to the problem or challenge You or your group are working on. Second Step List everything you or your group know about it. (Who? What? When? Where? Why? How?… physical, visual, tactile,…all senses, good and bad) Third Step List everything you or your group know about your problem or challenge. (WWWWWH…and using all the senses) Fourth Step Take items/details/aspects from the first list and FORCE FIT them to features Or details from the second list. Your goal is to see if the features from The randomly chosen, unrelated thing/animal sparks ideas for improving, Changing, correcting features of the problem. A traditional example or warm-up for doing this consists of… 1st. Ask the person or group to write everything they know about a canary (or a bird in their country. 2nd. Ask the person or group to write everything they know about the chair they are sitting in. 3rd. Then I ask them to combine (FORCE FIT or make a FORCED Relationship) one item from the canary list with The chair’s list with the goal to improve, change, correct the chair design or to generate ideas for designing the ultimate chair.
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Divergent Thinking Tool
Robert Alan Black, Ph.D., CSP Cre8ng People, Places & Possibilities
Feathers-Soft + chair is hard = make seat soft Yellow + chair is ship gray = add color
alan@cre8ng.com http://www.cre8ng.com 706-353-3387
Idea Grids
First Step With this Cre8ng Tool we first generate 12 to 24 ideas through Brainstorming or any other technique. Second Step Then draw a grid made up of as many vertical and horizontal Cells as you have ideas. Third Step Combine the ideas on the