Science Fair
Abstract
Have you ever bought or tried something new, just because of the way it looked, or the nice box that it came in? On your birthday, which present do you pick to open first? The one that looks big and colorful and exciting or the one that is wrapped in old tissue paper? The way that something is packaged and wrapped often advertises what is inside. But can attractive, exciting packaging convince you to try something that might not be very exciting, but is, perhaps, something that is good for you? In this human behavior science fair project you will investigate whether exciting packaging can convince children to eat healthier foods.
Objective
The goal of this human behavior science fair project is to investigate whether exciting packaging can convince children to eat healthier foods.
Credits
Michelle Maranowski, PhD, Science Buddies
This project is based on the following California State Science Fair project: Beecher, A. (2008). Could a Cute Package Make Kids Eat More Healthy Food? California State Science Fair 2008.
Introduction
Have you every walked down the cereal aisle in the grocery store while helping with the grocery shopping? Perhaps you've noticed that many of the cereals aimed at children have colorful and exciting boxes or packaging. But what is packaging and what is the function of packaging? Packaging is a product's container, label, and graphic design. Its purpose is to protect its contents from damage, to provide information to the consumer, and to add appeal to the product.
A product's packaging also acts as the product's "salesman" The packaging promotes the product, it attracts the consumer's attention, and it encourages impulse buying. Many of the products that are targeted for children, like candy and treats, are brightly colored and have innovative packaging, because that is what attracts children. In 2006, major food and beverage marketers spent over 1 billion dollars promoting their products to kids under the age of 17 years.
Have you ever bought or tried something new, just because of the way it looked, or the nice box that it came in? On your birthday, which present do you pick to open first? The one that looks big and colorful and exciting or the one that is wrapped in old tissue paper? The way that something is packaged and wrapped often advertises what is inside. But can attractive, exciting packaging convince you to try something that might not be very exciting, but is, perhaps, something that is good for you? In this human behavior science fair project you will investigate whether exciting packaging can convince children to eat healthier foods.
Objective
The goal of this human behavior science fair project is to investigate whether exciting packaging can convince children to eat healthier foods.
Credits
Michelle Maranowski, PhD, Science Buddies
This project is based on the following California State Science Fair project: Beecher, A. (2008). Could a Cute Package Make Kids Eat More Healthy Food? California State Science Fair 2008.
Introduction
Have you every walked down the cereal aisle in the grocery store while helping with the grocery shopping? Perhaps you've noticed that many of the cereals aimed at children have colorful and exciting boxes or packaging. But what is packaging and what is the function of packaging? Packaging is a product's container, label, and graphic design. Its purpose is to protect its contents from damage, to provide information to the consumer, and to add appeal to the product.
A product's packaging also acts as the product's "salesman" The packaging promotes the product, it attracts the consumer's attention, and it encourages impulse buying. Many of the products that are targeted for children, like candy and treats, are brightly colored and have innovative packaging, because that is what attracts children. In 2006, major food and beverage marketers spent over 1 billion dollars promoting their products to kids under the age of 17 years.