Script For Presentation
Script for presentation
Introduce yourself and say what you are going to talk about
How long the presentation will last and when questions can be asked
Why this product?
The new product I have designed for Cadbury is called Caramel Bites. The reason I have decided to create this product is because...
The results to my questionnaire showed that most people prefer Caramel as their chocolate filling which means that they are most likely going to buy the product.
They also preferred milk chocolate over white or dark which is why the product is milk chocolate, this way the product is most likely going to make more sales if it is up to the customers liking.
Most people preferred not to have more than one filling.
They preferred just caramel
Packaging
Bite size, in a packet- people preferred them in a packet because they can be eaten bit by bit and last longer.
Branding- It will be branded by Cadbury as a confectionery snack
Competitors
Competitors are Galaxy and Mars. The reason for this is...
Galaxy have their product Minstrels and Mars and Malteasers
They are similar because they are both bite sized and in a small packet
The product itself is different because they are a bite sized caramel snack which no other product has.
Pricing
60p a packet
Reasons for this price because..
Competitive price with similar products. E.g. Malteasers
Special offers- 2 for a pound which would introduce customers to the product
Evidence of primary and secondary research
Primary- Questionnaires, asking people what they prefer
Secondary- collecting data from the internet to see where the product fits in with its competitors in terms of Price and Brand.
How does the price link to the target market?
Target market is used to paying this price- it is the expected price
Place
Where will the product be available?
College shops and local stores, because according to my questionnaire..
Most people purchase their chocolates from their local stores and shops inside college
Primary
Introduce yourself and say what you are going to talk about
How long the presentation will last and when questions can be asked
Why this product?
The new product I have designed for Cadbury is called Caramel Bites. The reason I have decided to create this product is because...
The results to my questionnaire showed that most people prefer Caramel as their chocolate filling which means that they are most likely going to buy the product.
They also preferred milk chocolate over white or dark which is why the product is milk chocolate, this way the product is most likely going to make more sales if it is up to the customers liking.
Most people preferred not to have more than one filling.
They preferred just caramel
Packaging
Bite size, in a packet- people preferred them in a packet because they can be eaten bit by bit and last longer.
Branding- It will be branded by Cadbury as a confectionery snack
Competitors
Competitors are Galaxy and Mars. The reason for this is...
Galaxy have their product Minstrels and Mars and Malteasers
They are similar because they are both bite sized and in a small packet
The product itself is different because they are a bite sized caramel snack which no other product has.
Pricing
60p a packet
Reasons for this price because..
Competitive price with similar products. E.g. Malteasers
Special offers- 2 for a pound which would introduce customers to the product
Evidence of primary and secondary research
Primary- Questionnaires, asking people what they prefer
Secondary- collecting data from the internet to see where the product fits in with its competitors in terms of Price and Brand.
How does the price link to the target market?
Target market is used to paying this price- it is the expected price
Place
Where will the product be available?
College shops and local stores, because according to my questionnaire..
Most people purchase their chocolates from their local stores and shops inside college
Primary