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Scriven S Consumer Oriented Approach To Evaluation

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Scriven S Consumer Oriented Approach To Evaluation
ED 270

7 April 2015

PROGRAM
DEVELOPMENT &
EVALUATION
Scriven's Consumer-Oriented
Approach to Evaluation

According to Scriven; the evaluator needs to has skills in obtaining permanent and accurate information and s/he has deeply reasoned view of ethics and the common good.

Evaluation should meet with the needs of consumers instead of the achieving developers objectives.

Pelin Karakoca

His practical approach to evaluation is to identify and rank the optional programs and products that are available to consumers, based on their relative costs and effects and in consideration of the assessed needs of the consumers.

Objectives








Identification and explanation
Assessment of his critiques by Tyler and Cronbach
Explaning his position in evaluation
The role of needs assessment
Distinctions
Discussing the Key Evaluation Checklist
Labeled separatism, positivism, management and relativism ● His role and main contributions to evaluation
Betül Özyılmaz

Evaluation Defined
Scriven defined evaluation as methodological activity that consists simply in the gathering and combining of performance data with a set of goal scales to give comparative or numerical ratings and in the justification of
-The data-gathering instruments
-The weightings
-The selection of goals
Kübra Kara

Evaluation is preferably comparative, by implication it looks at comparative costs as well as benefits, it is concerned with;
-how to best meet the needs of consumers
-It is a professional activity involving systematic procedures
-It should be conducted as objectively as possible
-It must culminate in judgments and recommendations

Critique of Other Persuations
Scriven has criticized other views of evaluation and has used his critical analysis to extend his own position.
He has charged that the Tylerian tradition is fundamentally flawed, since it is essentially value-free.
Tylerian tradition sees evaluation as determining whether objectives have been achieved

Scriven argued that

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