Selected Media Options
Part B: Select the media vehicles:
6. Compare and evaluate the benefits created by selected media options and their past media performance, prioritise the compared media options and explain your reasoning.
Suitable advertising media options Compare and evaluate the benefits
TV TV is one this that everyone owns whether he/she is poor or rich. It is also the most used source of entertainment. TV is considered to be the most liable source of advertising as has also proved its worth in increasing sales of many businesses. It provides audio as well as visual advertising source and people can recognise the product which they watch on TV when they go for shopping.
Radio Radios are the oldest form of entertainment source. Radios can be used to provide …show more content…
Then why use it?
Applied data analysis techniques used for survey results:
• International benchmarking: International benchmarking typically refers to analysing high performing education systems and identifying ways to improve our own system based on those findings. It helps business to improve their performance when they compare themselves with other businesses performing better and it makes the business know where they have to improve in order to get on top of benchmarking.
• Mean: Mean is the average of the numbers. It is found by adding all the numbers and then dividing it with the number of observations. It helps to find the average which makes it easier to understand the given data and make reports upon it. Mean is used as in statistics to find the answer when there are many confusing figures.
Prepare a summary of your analysed results:
People actually reading mails because they like are way of promotion not like others who just send them vouchers. Almost more than half of the people become customers after attending exhibition and therefore sponsorships provide huge brand value. More than 66% people actually responding direct mails. Moreover exhibition and trade helps the customers to communicate with direct the employees regarding
6. Compare and evaluate the benefits created by selected media options and their past media performance, prioritise the compared media options and explain your reasoning.
Suitable advertising media options Compare and evaluate the benefits
TV TV is one this that everyone owns whether he/she is poor or rich. It is also the most used source of entertainment. TV is considered to be the most liable source of advertising as has also proved its worth in increasing sales of many businesses. It provides audio as well as visual advertising source and people can recognise the product which they watch on TV when they go for shopping.
Radio Radios are the oldest form of entertainment source. Radios can be used to provide …show more content…
Then why use it?
Applied data analysis techniques used for survey results:
• International benchmarking: International benchmarking typically refers to analysing high performing education systems and identifying ways to improve our own system based on those findings. It helps business to improve their performance when they compare themselves with other businesses performing better and it makes the business know where they have to improve in order to get on top of benchmarking.
• Mean: Mean is the average of the numbers. It is found by adding all the numbers and then dividing it with the number of observations. It helps to find the average which makes it easier to understand the given data and make reports upon it. Mean is used as in statistics to find the answer when there are many confusing figures.
Prepare a summary of your analysed results:
People actually reading mails because they like are way of promotion not like others who just send them vouchers. Almost more than half of the people become customers after attending exhibition and therefore sponsorships provide huge brand value. More than 66% people actually responding direct mails. Moreover exhibition and trade helps the customers to communicate with direct the employees regarding