FIRST SITUATION:
COMPANY:
ESPM JUNIOR MARKET CONSULTANT Approximately four years ago, I worked in a marketing consultancy "junior" in Brazil. A company "Junior" is a company created in college and formed only by students. It function as a normal consultation, the students take care of projects but each project is supervised by at least two teachers, who are people with strong academic base and large market experience. According to the participation of renowned professors, the service becomes attractive for companies, since junior companies charge less than half the price of firms 'real' and has the support of valuable professionals . These, when renowned, providing services to even large businesses. The "Junior" company has a hierarchy like any other company, and requirements for promotion dependens on time of company and exams that tests the knowledge of the company and marketing concepts. The negotiation with clients is made by the managers (students usually around one year and a half of the company) together with the guiding teachers