With the goal to deliver more relevant information to searchers, Google had made all different changes with their algorithms. On one side where these optimization strategy changes helped searchers to see more recent and quality content ranked high, the other side (website owners) got impacted and lost their search result positions.
But, even with Google’s disruptive algorithm changes, search engine optimization is still there. Optimization strategy & digital marketing of a website to improve website’s online presence may need to be revisited and revamped. One cannot just depend on old plans of directory submission for their 5-10 page website and hope to get listed on Google’s first page of search result.
So, here’s a really important point about search engines. It’s possible to create a fantastic website that’s packed with useful content. But, it will remain invisible to search engines unless you promote market and sell it. Simply, if no-one else links, reference, recommend, talk-about your website, search engines will ignore it, and your site won’t attract traffic.
Owning the top search results for your service directed keyword queries is an extremely effective way to ensure that current and prospective clients get the best possible impression of your company and remain in touch with your organization.
Few key points:
- Remove anything that slows down your website
- Link to only relevant content / website
- Revisit your Backlink and old links
- Get your webpage indexed with search engines
- Keep refreshing / adding new content (as a human)
For