Preview

service design

Powerful Essays
Open Document
Open Document
3634 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
service design
Service Operations Management for Aviation

1. Introduction
Today's focused surroundings in the air transport industry has never been harder or additionally unforgiving. More players are one key stumble far from focused elimination. Approaches that worked in the past essentially don't cut it in today's hyper-focused commercial center.
As per a later study on high execution in the carrier business, there are key goals carriers need to deliver to go through today's progressively dubious times:
In their deliberations to supervise development, aerial transports may as well rule home markets and make a versatile society one that can influence the chances of a quickly evolving commercial center.
In an industry of paper-thin edges, aerial transports need to fundamentally enhance their client experience, and do so all around the travel worth chain.
What's more transporters may need to reevaluate their existing working models to administer operational perfection by wringing out quality from merger and procurement movement, through deals and showcasing and by new market entrance..
The Case of British Airways

Introduction
Strategy has now become a general term used by everybody in all fields of life .It was initially majorly used by the military but now, both military and businesses have turned it to a household name. Strategy does not have a definite definition, but defining it according to the prescriptive school; it would be defined as a special course of action, designed and implemented to attain overall objectives. Strategy management plays a vital role in businesses. Its application in planning an organization's future development can never be over-emphasized.
Virgin Atlantic is Britain's second biggest long haul airline and was established by Sir Richard Branson in the 1980s. The company's mission is “To grow a profitable airline, that people love to fly and where people love to work"

You May Also Find These Documents Helpful

  • Good Essays

    Wensveen, J. G. (2011). Air transportation: A management perspective (7th ed.). Burlington, VT: Ashgate Publishing Company.…

    • 671 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    JetBlue Case Analysis

    • 3108 Words
    • 11 Pages

    JetBlue, already a successful airline company, is considering a proper way to allocate its existing resources between the long-haul and short-haul routes in order to control or even reduce the costs within its capability. To be specific, how to reduce costs across E190 and A320 without damaging the stakeholders’ interests and customer satisfaction is a key issue for JetBlue’s top management.…

    • 3108 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    * Making the customer feel important with priority check in and boarding, in flight entertainment and red leather seating in the front 3 rows of the plane.…

    • 1810 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Leadership in Virgin

    • 898 Words
    • 4 Pages

    Established by Sir Richard Branson 22 years ago, Virgin Atlantic has become Britians second largest airline. It operates 37 aircraft, employs 9000 staff and flies more than 4.5 million passangers a year to some of the worlds major cities.…

    • 898 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Case Study: Avion, Inc.

    • 1013 Words
    • 4 Pages

    To maintain a smooth flow of material, every aspects of value chain, including inbound, outbound logistics, operations, marketing and sales, and customer services must be fulfilled. In the case of Avion, Inc., the volume of goods shipped and its delivery lead time are far beyond the actual ability and capacity that Foster Technology could handle. The inbound logistics was hence affected, slowing down operations and outbound logistics, causing frustrated customers.…

    • 1013 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    The airline industry is facing one of its most difficult times in history. A worldwide recession along with the terrorist attacks of September 11, 2001 have led to a decrease in passenger traffic, reduction in revenue and rising fuel prices. Additionally, airline companies face the increase competition from new entrants. The shortage of pilots has also caused problems for the airline companies.…

    • 2432 Words
    • 10 Pages
    Better Essays
  • Good Essays

    Why are people against Communist? J. Edgar Hoover, Sidney Hook, and William O. Douglas have written articles about their opinion relating to Communist expanding throughout our Nation. Communism is a social organization based on the ownership controlled all economic and social activities. J. Edgar Hoover, Sidney Hook, and William O. Douglas have numerous points of view on Communism. Their voices and minds reveals that Communist is not who they say they are.…

    • 1037 Words
    • 5 Pages
    Good Essays
  • Good Essays

    There is no single, universally accepted definition for strategy. Some understand it as a deliberate plan, drawn up to achieve set goals, others see it more as a process, whereby a company’s decision and actions are made in alignment with opportunities or threats in the industry. Even others define it as a pattern of consistent actions in decision-making and lastly there are those with a military view of strategy, who consider it a manoeuvre to beat and outsmart the competition (Parthasarthy, 2006). By drawing from each of the definitions, one could say that strategy and by extension, strategic management, is constituted of short-term strategies involving managing and planning for the present and long-term decisions and actions, made, taken and implemented by managers to achieve superior competitive advantage, compared to their competitors.…

    • 7197 Words
    • 29 Pages
    Good Essays
  • Powerful Essays

    Jetblue

    • 8870 Words
    • 36 Pages

    References: http://www.jetblue.com http://www.factiva.com 3 http://www.boeing.com 4 http://www.faa.gov 5 http://www.eclipseaviation.com 6 http://world.honda.com/HondaJet/NBAA2006/video/PressConference/ 7 http://www.popularmechanics.com/science/air_space/4216980.html 8 http://www.barclaystransport.com/g550.html 9 Joe Sharkey, “Major Change Foreseen in Air Travel,” New York Times, October 7, 2003. 10 http://www.airlines.org/economics/fleet/ 11 JPMorgan Aviation and Transportation Conference, 18 March 2008. 12 “Q4 2007 JetBlue Airways Earnings Conference Call”, 29 January 2008. 13 Southwest Airlines, 10‐K Filing for 2007. 14 http://moneycentral.msn.com/investor/invsub/analyst/recomnd.asp?symbol=JBLU 15 http:// finance.yahoo.com 16 http://www.reuters.com…

    • 8870 Words
    • 36 Pages
    Powerful Essays
  • Good Essays

    Business Leader Profile

    • 713 Words
    • 3 Pages

    Due to the success of Virgin Records, Branson began Virgin Airlines. Formed in 1984, it is part owned by Singapore Airlines, and it is the second largest British long haul international airline, and has won many awards for the planes style and state-of-the-art passenger entertainment, including individual touch screen televisions in front of each seat with free music, movies and T.V. programs.…

    • 713 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Taneja, N., (2008) Simpli-flying, optimizing the airline business model. Retreived 05 May 2012 from www.airlineinformation.org…

    • 1661 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    Air travel is a large and growing industry. It facilitates economic growth, world trade, international investment and tourism.…

    • 2122 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Airborne Express

    • 1765 Words
    • 8 Pages

    This report describes the strengths and weakness of the organizational structure of Airborne Express. Furthermore, it also gives recommendations for future changes in Airborne Express. The first section of this report addresses how the organization of the firm evolved, and what changes are taking place structurally in its industry. The second section discusses labor issues in the air express industry and how they affect Airborne Express. The third section addresses the growing electronic commerce market and how it's affecting the industry and Airborne Express.…

    • 1765 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Beginning in 1903 with the Wright brothers ' first successful flight and over the past century the airline industry has grown from an exploratory type of transportation to a significant part of the world 's transportation system which services more than 1.6 billion passengers annually. In the beginning most consumers did not see airplane travel as an option due to the lack of safety. World War I contributed a lot in the familiarization of the public with the aircraft but it was not until the first transatlantic flight that the commercial possibilities of this type of transportation were recognized.…

    • 1964 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Aircraft Efficiency

    • 11495 Words
    • 46 Pages

    Aviation has come a long way. With over two billion people travelling safely around the world every year and some 23,000 aircraft in commercial service, the aviation industry today provides a lifeline to…

    • 11495 Words
    • 46 Pages
    Powerful Essays