Service Operation of a Travel Agency
Chapter 1
Introduction and Background of the Study
Travel Agency is a commercial enterprise where traveler can secure information and expertise, get impartial counseling, and make arrangement to travel by air, sea or land, to any point in the world. It acts as an agent of the different suppliers in the tourism industry (also known as travel components), namely: the transportation companies, hotels/ resorts, car rental companies, tour operators and sightseeing companies. (Retrieved from Access: Introduction to Travel and Tourism by Mancini, Marc /Edition 2 Cencage Learning. 2006, September 10, 2012) The travel agencies are businesses that help the public with their travel plans and needs. Some agencies are small, whereas others are part of vast networks such as American Express and the American Automobile Association (AAA), or consortia, alliances of semi-independent agencies that work together to leverage buying clout and share common resources.
Most travel agencies operate offices that consumers can visit or call. A few, such as Expedia, Orbitz, and Travelocity, are “virtual” agencies that sell through Internet Web sites. They have no offices open to the public and largely rely on their computer-based self -service approach to sell travel. They do employ travel agents, however, to handle sales situations in which customers feel a strong need to talk to
someone (such as when selecting cruises and tours). It can target their sales primarily to leisure travelers, to business travelers, or to both. And travel agents can work out of traditional “brick and mortar” locations (for example, in a mall) or, increasingly, out of their homes. (Access: Introduction to Travel and Tourism by Marc Mancini/ Edition 2 Cencage Learning. 2006, September 10, 2012)
Statement of the Problem The study aims to determine the attributes on enhancing service operation of selected travel agencies in Cavite. Specifically, it aims to answer the following
Introduction and Background of the Study
Travel Agency is a commercial enterprise where traveler can secure information and expertise, get impartial counseling, and make arrangement to travel by air, sea or land, to any point in the world. It acts as an agent of the different suppliers in the tourism industry (also known as travel components), namely: the transportation companies, hotels/ resorts, car rental companies, tour operators and sightseeing companies. (Retrieved from Access: Introduction to Travel and Tourism by Mancini, Marc /Edition 2 Cencage Learning. 2006, September 10, 2012) The travel agencies are businesses that help the public with their travel plans and needs. Some agencies are small, whereas others are part of vast networks such as American Express and the American Automobile Association (AAA), or consortia, alliances of semi-independent agencies that work together to leverage buying clout and share common resources.
Most travel agencies operate offices that consumers can visit or call. A few, such as Expedia, Orbitz, and Travelocity, are “virtual” agencies that sell through Internet Web sites. They have no offices open to the public and largely rely on their computer-based self -service approach to sell travel. They do employ travel agents, however, to handle sales situations in which customers feel a strong need to talk to
someone (such as when selecting cruises and tours). It can target their sales primarily to leisure travelers, to business travelers, or to both. And travel agents can work out of traditional “brick and mortar” locations (for example, in a mall) or, increasingly, out of their homes. (Access: Introduction to Travel and Tourism by Marc Mancini/ Edition 2 Cencage Learning. 2006, September 10, 2012)
Statement of the Problem The study aims to determine the attributes on enhancing service operation of selected travel agencies in Cavite. Specifically, it aims to answer the following