Shan Foods started off from a single room in 1981 and today it stands as the major exporter of premium quality packaged spices, recipe mixes, rice, pickles and desserts with products adding taste and flavors to meals across 60 countries. Today Shan has its consumers in every single part of the country and with Pakistani people largely fond of eating it further adds to their success story.
In this report we will largely focus on the ‘Packaged spices’ of Shan Foods, something that later went on to become the starting point of Shan Foods as a proper company.
COMPANY MISSION STATEMENT:
To continuously develop and produce quality products that meet the customers and markets demands, compatible with applicable regulatory requirements.
To be a consumer oriented company with keen insigne of food products ensuring quality panty consistency and authentic taste to operate with state of the art technology to obtain optimum results and retain highest quality standard thrived efficient and motivation human resource and inculcate in them a sense of participation and proved for personal goals and development. [1]
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When Mr. Sikandar Sultan, the owner of Shan Foods started off the operations, there was not any other company that produced spices. As a result of this the company did not face any competition and even to date they enjoy benefits of being the first movers in the industry. Sultan’s strategy was simply to produce and distribute because of lack of competition and demand for the product back then as the culture that prevailed in the country was more of the fact that spices were prepared within