Paul Rand
Paul Rand is a designer of the Century, he is the famous graphic designer whom trademark Such famous logos like the ABC television logo, IBM Computer company logo, UPS Shipping Company Westinghouse Electric Company. Educated at Pratt Institute and Art Students League and Has taught At Yale University in New Haven, Connecticut. Rand was also inducted into the New York Directors Club Hall of Fame. He is a prime example of someone who has worked hard and Became successful. He began his career when he worked part-time creating stock images. For Magazines And News Papers. He changed his name and created a Logo of his name. And so began his incredible adventure. Rand had a real understanding of Companies and their Identity based on simple philosophy and public Awareness From that point he started to designed for major Corporations. He explained that a Logo “Cannot survive unless it is designed with the utmost simplicity and restraint” (Paul Rand, 2007). Although Rand become a respectable leader for creating well known Corporation logos Page design was his earlier works and success, which he had brought his reputation on. His early career began with humble assignments, starting with a part-time position creating stock Images for a syndicate that supplied graphics to various newspapers and magazines. Between his class
Assignments and his work, Rand was able to amass a fairly large portfolio largely influenced by The German advertising style Sahplakat object posters as well as the works of Gustav Jensen. It was Around this time that he decided to camouflage and abbreviate the overtly Jewish identity telegraphed By Peretz Rosenbuam and shorten his forename to Paul and Rand from an uncle to form his new
Cited: Rand, Paul “Thoughts on Design.” New York, Wittenborn & Company. Dugdale, Juanita. “Paul Rand: Modernist Design.” Print, 57:6 (2003) Kroeger, Michael and Paul Rand: Conversations with Student Princeton Princeton Architectural Press, 2008