TOPIC :
INTRODUCTION:
* Hook :
The recent interest of businesses in the social media networking reflects the revolution int business world... since the social networking is blived to have had a great impact on the business activities.
* Introductory deatails :
It’s clear that social media is changing consumer behavior around the globe. What has not been as clear for most organizations is how to adapt to this new medium and take advantage of the opportunities it presents. The result has been a hodgepodge of Band-Aid, bolt-on solutions—and the increased overhead and unnatural business processes that typically accompany this kind of scattershot approach.
* Thesis statement:
The social networking is a platform for the businesses to avail the oppurtinity to to differentiate and grow their revenue.
BODY
Paragraph 1
* Topic sentence:
Social networking sites have enables firms to build healthy links between the employees and with the consumers as well.
* Supporting details:
A recent study at Cisco declared that Social networking tools are spreading into core areas of the value chain, including the marketing and communications, human relations, and customer service departments. Social networking sites have enables firms to build healthy links between the employees and with the consumers as well. In addition to this, it has also improved the communication channels in and out of the business. However, it is observed that, small and medium-sized businesses are using social networking channels to generate leads, but this remains a growth opportunity for larger companies, probably because the larger firms may be focusing on the long term benefits rather than the short term. Moreover, using social networking sites as a medium to of growth may have its own pros and cons.
* Counter argument::
Although the medium and small sized businesses have availed this opportunity, but this remains