Short Paper of Crm Sample
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Abstract :
This paper presents an overview of the CRM implementation in manufacturing industry, it attempts to show the benefits, disadvantage, strategy and challenges involved in CRM implementation in relation to the manufacturing industry. After which, a case study on CRM implementation was presented.
Introduction
Traditionally manufacturing industry was product centric in nature. Manufacturers, had soon realized that relying on their products to increase profitability is no longer the answer. They are accepting the fact in order to boost sales they had to pay more attention to the customer needs and satisfaction.
CRM is the customer strategy that manufacturers adopting, CRM software gives manufacturers the extra edge in identify and target potential customer. It allows absolute marketing effectiveness.
Advantages of CRM in Manufacturing company
When we think about the manufacturing process, it would say that it involves a lot of complex process. Starting from the making of the product until delivery to the the customer site. A long time ago company was focusing in product or called as product oriented, since few years ago company realized that in order to stay on track they need to change their strategy into more customer oriented. So now most of the products developed are based on customer preferences or making the customer as part of the business process.
Manufacturing is one of the sectors to realize that customer part in order to achieve great sales and improve profits. The needs to have CRM in manufacturing industry based on their process which requires them to improve the business process. CRM would give them extra time and efficiency to face the challenges between manufacturing companies, not only that but it also makes them knows their customer. So they would target the right customer through the right marketing ways. The benefits of CRM for manufacturing industry are:
1. Improve company revenue 2. Increase
Abstract :
This paper presents an overview of the CRM implementation in manufacturing industry, it attempts to show the benefits, disadvantage, strategy and challenges involved in CRM implementation in relation to the manufacturing industry. After which, a case study on CRM implementation was presented.
Introduction
Traditionally manufacturing industry was product centric in nature. Manufacturers, had soon realized that relying on their products to increase profitability is no longer the answer. They are accepting the fact in order to boost sales they had to pay more attention to the customer needs and satisfaction.
CRM is the customer strategy that manufacturers adopting, CRM software gives manufacturers the extra edge in identify and target potential customer. It allows absolute marketing effectiveness.
Advantages of CRM in Manufacturing company
When we think about the manufacturing process, it would say that it involves a lot of complex process. Starting from the making of the product until delivery to the the customer site. A long time ago company was focusing in product or called as product oriented, since few years ago company realized that in order to stay on track they need to change their strategy into more customer oriented. So now most of the products developed are based on customer preferences or making the customer as part of the business process.
Manufacturing is one of the sectors to realize that customer part in order to achieve great sales and improve profits. The needs to have CRM in manufacturing industry based on their process which requires them to improve the business process. CRM would give them extra time and efficiency to face the challenges between manufacturing companies, not only that but it also makes them knows their customer. So they would target the right customer through the right marketing ways. The benefits of CRM for manufacturing industry are:
1. Improve company revenue 2. Increase
References: CRM Implementation in Manufacturing Sector (BC06604)