In this book Simon Sinek asks the question why certain companies or people are more innovative, inspiring and successful than others. He codifies this pattern they use for their success and calls it the golden circle.
What we found less interesting: The manipulation of companies to make consumption of products lager en the techniques used for this. This is something that has been discussed in the media a lot.
The parts we found more interesting: The golden circle with why, how and what. The ways leaders inspire people instead of manipulate them. Why Martin Luther King and John F. Kennedy could still inspire people after their death. This is also an inspiring way for a company or organization