SINGAPORE
I. EXECUTIVE SUMMARY
One of the tropical fruit in the Philippines is mango. It is known as the National Fruit of the Philippines and the most majestic among Philippine fruits. Philippine Mango is one of the best mangoes in the world because nothing can be sweeter than this. That’s why, Philippines is one of the major exporters of mangoes in different countries around the world.
Philippine Mango marks the world because of its unique sweetness, fruity aroma and buttery flesh. The sweetness of it is incomparable to any other, and the sour taste of the green mango is something to crave for. The most famous types of Philippine mango are the Carabao, Pico and Indian which are available all year round in the country. Mango is versatile in all stages of fruit development and suitable for processing.
Thus, the group proposed product is Mango Jam. The sweetness and smoothness of mango blend in the said product and also have the flavor of natural Philippine mango. Mango Jam is sweet and delicious which it can be eaten with bread at breakfast, snack or as a dessert. This product will be exported in Singapore.
Singapore is not only known as the world’s most prosperous country. Singapore is known because of its culture and also with their different varieties of food because of the influence of different nationalities in the country. Even though they are known with that, Singapore is still importing mango.
The product will be introduced and launched in one of the companies in the Philippines that exports mango in Singapore. The said company is Hi-Las Marketing Corporation. The group and the company will make some agreement about the product on how this product will be helpful to capture the taste of Singaporeans as a new sort of filling. The group, as one of the expectant exporter, needs to contract with Hi-Las Marketing Corporation not only to become known worldwide but also to project transitions in the varying tastes of the