SITUATION ANALYSIS INDUSTRY ANALYSIS
BURGER MACHINE
Burger Machine is a local burger stall business that has been present in the Filipino market since 1980. They were the first to establish a 24/7-business idea and were named the “the burger that never sleeps”. Burger Machine aims to increase their sales by at least 20%. Burger Machine plans to achieve this by increasing some more its distribution channel and value-based pricing.
SITUATION ANALYSIS INDUSTRY ANALYSIS
Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants.
SALES ANALYSIS
Burger Machine currently ranks 4th in the Philippine Market with the most number of stalls with 804 stalls. Aside from their wide reach in the Philippine market, they are also known for the taste and quality of their food.
COMPETITIVE ANALYSIS
Minute Burger:
Minute Burger has been the Burger Machine’s greatest rival ever since the 90’s. The company operates in major cities and locations around the Philippines and basically follows the same business concept that Burger Machine has been using all of this time. As of March 2012, the company has more than 130 franchisees, which operates in more than 350 stores nationwide. Just like Burger Machine, sells its products through the use of ‘mobile’ cart. They also have a wide variant of burgers to offer to their market and also other food offerings here and there.
Angel’s Burger:
The emergence of Angel’s Burger in the burger industry started in the late 2000’s. The company is one of the pioneering brands in starting the “buy-one-take-one” burger trend, which has been booming as of late. With their prices positioned lower than brands such as Burger Machine, Angel’s Burger focuses on providing its
Burger Machine is a local burger stall business that has been present in the Filipino market since 1980. They were the first to establish a 24/7-business idea and were named the “the burger that never sleeps”. Burger Machine aims to increase their sales by at least 20%. Burger Machine plans to achieve this by increasing some more its distribution channel and value-based pricing.
SITUATION ANALYSIS INDUSTRY ANALYSIS
Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants.
SALES ANALYSIS
Burger Machine currently ranks 4th in the Philippine Market with the most number of stalls with 804 stalls. Aside from their wide reach in the Philippine market, they are also known for the taste and quality of their food.
COMPETITIVE ANALYSIS
Minute Burger:
Minute Burger has been the Burger Machine’s greatest rival ever since the 90’s. The company operates in major cities and locations around the Philippines and basically follows the same business concept that Burger Machine has been using all of this time. As of March 2012, the company has more than 130 franchisees, which operates in more than 350 stores nationwide. Just like Burger Machine, sells its products through the use of ‘mobile’ cart. They also have a wide variant of burgers to offer to their market and also other food offerings here and there.
Angel’s Burger:
The emergence of Angel’s Burger in the burger industry started in the late 2000’s. The company is one of the pioneering brands in starting the “buy-one-take-one” burger trend, which has been booming as of late. With their prices positioned lower than brands such as Burger Machine, Angel’s Burger focuses on providing its