Situation Analysis on Dr. Tim's Dog Food
ADV 411 Group Project
Denise McGaughey
Sierra Fazeks
Megan McPherson
Trish Newell
James Regnier
Situation Analysis for Dr. Tim’s Dog Food:
Internal:
What’s going on inside the company?
-Momentum dog food created and directly distributed for mushers
What are the company’s goals and objectives? * Increased distribution to retail stores, the Internet, and global distribution
What boundaries have the company set? * Not many boundaries, other than concern for brand identity, and not wearing the company resources too thin
What is my company good at? * Dr. Tim’s dog food has a focus of being “all-natural, veterinary standard” kibble * Direct link to those Dr. Tim wishes to sell to
Are there any constrains? * Yes, again keep the brand identity intact, and do not spread resources too thin
External:
What’s happening outside the company? * There are lots of dry dog food kibble choices out there already for the consumer * Many pet lovers * Room for expansion and specialty dog food
The 5 C’s For Dr. Tim’s Dog Food:
Company:
-Specializing in dog kibble for mushers (Momentum), those who use sled dogs, dog racers etc.
-Consumers have trust in the brand because a veterinarian, who is very involved in the dog mushing industry, created it. Future plans include, expansion into the global and Internet market, a product mixes (introduction of feline and other types of dog food).
Competitors:
When it comes to the competitors of Dr. Tim`s pet food there is really not much that can come close to how they put everything together for dogs and cats. When it comes to something as special as your best friend or the cat that always greets you at the door when you get home from work there is nothing that is too good for them. Most of the other brands use only the 3 or 4 types of ingredients, things like by-product meal, dried beef pulp, dried egg products when they should be using the real thing. Real eggs and beef
Denise McGaughey
Sierra Fazeks
Megan McPherson
Trish Newell
James Regnier
Situation Analysis for Dr. Tim’s Dog Food:
Internal:
What’s going on inside the company?
-Momentum dog food created and directly distributed for mushers
What are the company’s goals and objectives? * Increased distribution to retail stores, the Internet, and global distribution
What boundaries have the company set? * Not many boundaries, other than concern for brand identity, and not wearing the company resources too thin
What is my company good at? * Dr. Tim’s dog food has a focus of being “all-natural, veterinary standard” kibble * Direct link to those Dr. Tim wishes to sell to
Are there any constrains? * Yes, again keep the brand identity intact, and do not spread resources too thin
External:
What’s happening outside the company? * There are lots of dry dog food kibble choices out there already for the consumer * Many pet lovers * Room for expansion and specialty dog food
The 5 C’s For Dr. Tim’s Dog Food:
Company:
-Specializing in dog kibble for mushers (Momentum), those who use sled dogs, dog racers etc.
-Consumers have trust in the brand because a veterinarian, who is very involved in the dog mushing industry, created it. Future plans include, expansion into the global and Internet market, a product mixes (introduction of feline and other types of dog food).
Competitors:
When it comes to the competitors of Dr. Tim`s pet food there is really not much that can come close to how they put everything together for dogs and cats. When it comes to something as special as your best friend or the cat that always greets you at the door when you get home from work there is nothing that is too good for them. Most of the other brands use only the 3 or 4 types of ingredients, things like by-product meal, dried beef pulp, dried egg products when they should be using the real thing. Real eggs and beef