Situation Analysis: The Historical Background Of Meraas Company

Table of Contents

1- Introduction---------------------------------------------------------------------------------1
2- Historical Background of Meraas company--------------------------------------- 2
3- Current situation analysis ---------------------------------------------------------------3
4- International business related information------------------------------------------4
5- Your own observation on the situation analysis--------------------------------------5
6- Comparisons---------------------------------------------------------------------------------6
7- Findings---------------------------------------------------------------------------------------7
8- Suggestion-------------------------------------------------------------------------------------8
It has many branches such as manufacturing & contracting, FMCG, investments and property through 48 local and international subsidiaries. Meraas was set up to raise and increase the national economy of UAE. The company will achieve this by making a number of investments in different industry branches; the company is searching for making long term wealth increase to the economic and social development of Dubai. Meraas is leading several initiatives in several macroeconomic branches such as tourism, leisure, real estate, development and asset management, this is to increase its opportunities in dubai . By following planned investment, ingenious modern planning, and life cycle asset management, Meraas could set up integrated communities that materialize international standards of continuity with commitment to high quality. Meraas Holding executes its mission through many subsidiaries that include a large range of industry specializations to increase activities and operations across the UAE and
We aim to create a high growth, high return, family entertainment business based on internationally-recognized brands with long-term appeal. In the short-term, the company plan is to concentrate on completing the building of the Project and assuring the execution of an effective public relations strategy
Once Dubai Parks and Resorts is operational, (it is expected to be completed by the end of the third quarter of 2016) • building a destination management team, in line with standard practice at other main Integrated theme park destinations such as Disney and Universal Studios attractions, that will try to maximize destination revenues and yields by actively monitoring pricing,(including through flexible pricing to manage peaks and troughs in anticipated demand and multi-visit discounts) as well as designing new plans and packages to attract additional market