Porter 5 Forces Analysis of Tourism in Dubai

Changing Trends of Tourism Industry in DubaiPresentation Transcript * 1. Changing Trends ofDubai Tourism Industry Pooja Kalloor Swapna Malekar * 2. Objective Dubai Tourism Ecosystem Perception of Dubai amongst Tourists Understand different types of Tourism - Business, Retail and others Challenges of Dubai as a Tourist destination * 3. Destination Dubai Safe Compact Connectivity Affordable Luxury Special Events Cruises * 4. Key Performance Indicators WEF’s T&T Competitiveness Report 2011 UAE ranked Regional rank –139 countries 30th 1st Destination Air transport – Government’s Marketing 4th support – 8thCampaign – 1st Rules & Affinity for T&T Regulations – – 25th 38th * 5. Key Performance Indicators MasterCard Index of Global Destination Cities 2011 Growth of Dubai ranked 9th – International 132 cities International Visitors – 6th. Visitors. 7.9m 17.3% Growth of International Regional Ranking InternationalVisitor Spending – – 1st International Visitor Spending – 18th. $7.8bn Visitors 3rd. 24%Regional rank 3rd Regional Rank – Regional Ranking Growth rate of Growth of – 1st International International International visitor visitor spending visitors spending 3rd * 6. Tourism Industry in Dubai’s Economy 6% empl oyme nt Direc t– 21% Indirect – 35% * 7. From a Desert to a Dream * 8. Birth of Tourism Industry 1992 –1960 – Dubai Dubai 1971 1985 – FinanInterna – Port Emirate cial tional Rashi s CentrAirport d Airlines e 1966 – 1977 1989 – 1996 – DPC – Dubai Dubai discov Jebel Tourism Shoppin ered 4 Ali Board g offshor Port Festival e fields * 9. Birth of Tourism Industry 2010 – 2010 – Burj Definitely Khalifa & Al Dubai Maktoum Campaign 2001 – Dubai International Summer Airport 1999 – Surprises Burj Al Arab1997 –DTBrenamedto DTCM * 10. Dubai Tourism Ecosystem * 11. HotelsAirport Tourism Airlines Retail * 12. Hotel Occupancy Hotel Apartment Hotel Room90%80%70%60%50%40%30%20%10%0% * 13. Growth of