Situational Analysis of Starbucks
Strategic Analysis of Starbucks
Leo Dela Rosa
Strategic Management 4340
Dr. Uche Nwabueze
0. Executive Summary
The entirety of the executive summary encompasses all of what is discussed on the Strategic Analysis of Starbucks. It is discussed and dissected into two distinct parts, the external and internal analysis.
At first we discover the history of Starbucks and how influence grew into a huge success.
Then, upon the external analysis, we discover more on the coffee industry as a whole. We explore on how the roles of the General environment are dissected as the competing grounds for the coffee industry. Then, we delve into the driving forces and decipher what moves the rivals into competition. Upon the industry analysis, we move into the intricate details of market growth, market size and various industry trends. The next topic to be discussed is the Five Forces analysis and how this affects the industry. Finally we close with competition analysis, industry competitors; rivals anticipated strategic moves, and the key success factors.
The next part of the analysis is the internal analysis. Here we delve more into the realm of the company Starbucks. We start off with the organizational analysis’s corporate mission, products and services, leadership Organizational Culture, and Strategy. Next we analyze the firms resources by means of tangible & intangible resources, capabilities and core competencies. Then we move into the financials analysis which divides into subcategories such as valuation, growth, profitability, financial strength and management efficiency. The final aspect of the internal analysis is the SWOT analysis which clarifies Starbuck’s Strengths, Weaknesses, Opportunities and Threats.
The final closure of the Strategic Analysis is the recommendations for both internal and external analysis along with a conclusion.
2.0.0 History
Leo Dela Rosa
Strategic Management 4340
Dr. Uche Nwabueze
0. Executive Summary
The entirety of the executive summary encompasses all of what is discussed on the Strategic Analysis of Starbucks. It is discussed and dissected into two distinct parts, the external and internal analysis.
At first we discover the history of Starbucks and how influence grew into a huge success.
Then, upon the external analysis, we discover more on the coffee industry as a whole. We explore on how the roles of the General environment are dissected as the competing grounds for the coffee industry. Then, we delve into the driving forces and decipher what moves the rivals into competition. Upon the industry analysis, we move into the intricate details of market growth, market size and various industry trends. The next topic to be discussed is the Five Forces analysis and how this affects the industry. Finally we close with competition analysis, industry competitors; rivals anticipated strategic moves, and the key success factors.
The next part of the analysis is the internal analysis. Here we delve more into the realm of the company Starbucks. We start off with the organizational analysis’s corporate mission, products and services, leadership Organizational Culture, and Strategy. Next we analyze the firms resources by means of tangible & intangible resources, capabilities and core competencies. Then we move into the financials analysis which divides into subcategories such as valuation, growth, profitability, financial strength and management efficiency. The final aspect of the internal analysis is the SWOT analysis which clarifies Starbuck’s Strengths, Weaknesses, Opportunities and Threats.
The final closure of the Strategic Analysis is the recommendations for both internal and external analysis along with a conclusion.
2.0.0 History
Cited: 1. Garza, George. (2010, ). The History of Starbucks. Project, University of Houston, Victoria. Retrieved March 6, 2011 From http://www.catalogs.com/info/food/the-history-of-starbucks.html 2. Portela, Armando, H. (Feb. 25, 2011). Coffee: from world’s leading exporter to mere curiosity. Project, University of Houston, Victoria. Retrieved March 6, 2011 From http://www.thefreelibrary.com/Coffee%3a+from+world 's+leading+exporter+to+mere+curiosity.-a0249685329 3. Ableson, Jenn. (June. 18, 2009). Coffee Competition. Project, University of Houston, Victoria. Retrieved March 6, 2011 From http://www.boston.com/business/articles/2009/06/18/mcdonalds_gains_ground_on_coffee_rivals_dunkin_starbucks/ 4. Franchise Clique, LLC. (Copyright 2011). Dunkin Donuts. Project, University of Houston, Victoria. Retrieved March 6, 2011 From http://www.franchiseclique.com/franchise/Dunkin%27-Donuts 5. MSN Money. (Copyright 2011). McDonalds. Project, University of Houston, Victoria. Retrieved March 6, 2011 From http://investing.money.msn.com/investments/company-report?symbol=mcd 6. MSN Money. (Copyright 2011). Starbucks Project, University of Houston, Victoria Project, University of Houston, Victoria. Retrieved March 6, 2011 From http://www.southasianpost.com/portal2/ff808081132af94301132c28c8ee0003_Dunkin_Donuts_eyes_India.do.html